Sources of nutrition information and level of nutrition knowledge among young adults in the Accra metropolis

With the relative independence that accompanies young adulthood, individuals who previously had little to no control over their nutritional choices and how they conduct their nutrition-related behaviours shift to having prime control over themselves since many are not under parental or caretaker scrutiny [14, 19, 20]. As such, many young adults adopt unhealthy nutritional habits such as increased consumption of alcoholic beverages [19], frequent patronage of fast food and convenience food [3, 10] and low personal meal preparation [9, 14]. Awareness of the importance of practicing healthy nutritional behaviours such as reading labels before purchasing packaged food products could be propagated widely through the use of young adults’ frequented sources of nutrition information.

Adequate nutrition knowledge has been described as having an awareness of practices and concepts related to nutrition including adequate food intake and wellbeing, food intake and disease, foods signifying key sources of nutrients and dietary guidelines and references [12]. Some studies have suggested that adequate level of nutrition knowledge is related to optimal nutritional behaviours [2, 8, 12]. Thus, access to credible nutrition information may serve as the basis for appropriate practices. For instance, an individual with adequate knowledge on nutrition stands a better chance of differentiating nutrition facts from nutrition fads [1]. The sources of nutrition information used in various communities, among different demographics is important to know since highly patronized sources of information in a society can be used as an effective tool to disseminate accurate nutrition information to the masses. Information disseminated through old (traditional media) and new (online resources) media play a role in determining nutrition choices as they market ideas and products that have the ability to influence behaviours [16]. Yet studies that have reported nutrition information acquisition behaviours of young adults from developing countries are limited. Data on nutrition information acquisition behaviours is needed to develop community-specific interventions that can promote a lifespan of good nutritional habits and hence good health. This data is especially needed at this critical life stage because of the new experiences many young adults face such as putting together their own meals; nutrition habits acquired at this stage will greatly contribute to their quality of life in later years.

Common sources of nutrition information identified in the literature include the internet, family members and friends, television, and books [4, 6, 13, 15, 22]. Although studies have indicated that online resources are popular, there are differences with respect to its usage and perceived reliability among different samples. Thus, more information is needed on health information acquisition behaviours, particularly in economically emerging countries where internet use is fast becoming a common tool for information acquisition.

This study therefore sought to describe the sources of nutrition information used by a sample of young adults residing in an urban setting in Ghana.

The study took place in the Accra Metropolis in the Greater Accra Region of Ghana. Accra has many shopping areas which are heavily populated with young individuals; hence the researcher deemed it an appropriate venue to sample a diverse group of young adults. Two shopping centres (Accra Mall and Makola Market) were randomly selected from a list of shopping areas (malls and markets) that were located in Accra at the time of study. The target population was young adults between the ages of 18 to 25 who had completed at least their junior high school education, and were residing in the Accra metropolis at the commencement of the study.

Participants were recruited using convenience sampling method at both study sites. The researcher and her field assistants briefly engaged young adults to ascertain if they met all the study’s inclusion criteria. The objectives of the study were thoroughly explained to prospective participants and they were enrolled into the study only after they had signed an informed consent form.

The questionnaire that was developed for this study (see Additional file 1) was interviewer administered and approximately 20 minutes was spent on each participant. A total of 298 young adults were approached at these shopping areas and 192 completed the questionnaire. This represents a response rate of 64.4%. The questionnaire was pretested at another shopping mall and market place in Accra among 16 young adults. Questions in the pretest included demographic information, an open-end question on all of a participant’s sources of nutrition information as well as an assessment of basic knowledge on nutrition. Based on the findings from the pretest some modifications were made to the questionnaire: participants’ responses (when categorized according to themes) were family members, online resources, friends and peers, healthcare professionals and traditional media. Therefore, the question posed on where sources of nutrition information were sought was made close-end, citing five sources of information in a table i.e. family members, online resources, friends and peers, healthcare professionals and traditional media, making the questionnaire easier to complete. A Likert scale with options: ‘always’, ‘rarely’ and ‘never’, was provided for participants to identify how often they turn to these sources when they seek information regarding their nutrition. Perceived reliability of these sources of information was also assessed using a Likert scale with options ‘unreliable’, ‘fairly reliable’ and ‘very reliable’. The questionnaire was also used to obtain demographic information as well as an assessment of basic nutrition knowledge. The basic nutrition knowledge section consisted of fifteen close ended questions. The questions posed to participants covered knowledge on the nutrition facts panels, knowledge on appropriate daily dietary and lifestyle habits. The lowest score a participant could obtain was 0 and the highest was 15 points.

Ethical approval for this study was obtained from the Ethics Committee for the College of Basic and Applied Science (ECBAS), University of Ghana (ECBAS 006/16-17). Permission to collect data from the Accra mall was obtained from management of the mall. Makola market is an open market, thus this process was not required.

Statistical package for social scientists (SPSS) 16.0 software was used to analyze all data at 95% confidence interval. Demographic data and frequency of use of sources of nutrition information was taking through descriptive analysis. The mean score for nutrition knowledge of participants was calculated and this was used in creating a categorical variable for nutrition knowledge: scores below the mean were considered low whilst scores above or equal to the mean were considered high. A Pearson chi-square test was conducted to identify possible differences between high and low basic nutrition scorers and their information acquisition behaviours. Logistic regression models were used to ascertain whether any of the sources was/were related to the level of nutrition knowledge.

Even though a little over half of the study’s participants had high scores on the basic nutrition knowledge assessment, over half of participants indicated that they did not understand nutrition concepts such as how to interpret the information provided on nutritional facts panels. The usage of nutrition facts panels is associated with making healthy food choices [18]. Nutrition facts panels are the key means of offering information on the nutritional content of packaged food products consumers purchase and as such it is vital that information provided is actually referred to and understood [11]. Hayford, Sakyi-Dawson & Steiner-Asiedu, [5], conducted a study on the knowledge and use of food labels among Ghanaians and found that although participants felt that nutrition information provided on food packages was important, majority did not know how to interpret the information on nutrition labels. Facts panel usage was also low among participants in the present study, affirming the need for nutrition facts panel usage and interpretation education.

There is a myriad of nutrition information available from different sources and varying in credibility but where a young person looks for nutrition information depends partly on the social context. Online resources were the most patronized source by participants in the present study, whereas an Iranian study found television programmes to be the first go-to for health information, followed by family members and/or close friends, books and public libraries [4]. Online resources may have been the most patronized source of nutrition information due to the increased improvements of telecommunication technologies in Ghana. More Ghanaians have access to the internet than previous years when telecommunication infrastructure was not as advanced [13]. Many young people have the internet at their service on several portable digital devices, anywhere and at any time and this has enabled more opportunities to look up information rapidly and conveniently. Majority of the participants in the present study considered online resources as very reliable which is consistent with findings by Obasola & Agunbiade, [13]. This however contradicts Zhang’s, [22], report on young adult Americans not perceiving online resources as wholly reliable even though they used online resources regularly when looking for health-related matters. There appears to be a difference between the way young adults from developing countries and developed countries identify quality health information. According to Zhang [22], his study participants felt it was not advisable to take health information posted on online platforms such as social networking sites as accurate.

Traditional media (television, radio, newspapers, etc) was the second most used source for acquiring nutrition information in the present study. Many participants in this study indicated that nutrition information they acquired from traditional media came about passively. The information disseminated by traditional media is often made for heterogeneous audiences and not tailored to meet specific needs of individuals unlike online resources which host communities of like-minded individuals sharing health information of interest to specific people [16]. Thus, information from traditional media can be impersonal and this may be the reason why many participants in this study did not perceive nutrition information from this source as very reliable. This study also identified friends and peers as an important source of nutrition information, similar to findings from a study on health seeking behaviours by Percheski & Hargittai, [15]. Some participants indicated that after consulting friends they would use the internet to verify whatever information their friends or peers gave them. Thus, online resources were considered to be of higher quality than ideas from friends for these participants. On the other hand, Percheski & Hargittai’s study reported that the internet served purely as a complementary source of information and not as a substitute for other sources such as healthcare professionals, family members and peers among their sample.

Healthcare professionals were the least used source of nutrition information although they were perceived as the most reliable source, even more so than online resources. Obasola & Agunbiade, [13], pointed out in their study that in many developing countries there are firmly held cultures of self-care practices. When it comes to health, only severe malaise would push one to seek professional medical assistance. A random sample of medical facilities in Accra indicated that to see a registered dietitian or nutritionist in a medical facility would attract a fee ranging from ten to thirty Ghana cedis i.e. 2.28 dollars to 6.83 dollars [17]. Many young adults have limited financial freedom and may not be willing to part with that amount of money for one session with a healthcare professional while they can purchase data at a cheaper price and go online for nutrition information. Healthcare professionals are trained to be literate in health matters and have information about the body and the cause of disease [21]. This includes an understanding of nutritional behaviours and the health implications of such behaviours. Study participants who did use healthcare professionals as a source of nutrition information were less likely to score low on the nutrition knowledge assessment, indicating that interaction with healthcare professionals gave those participants the advantage of having an awareness of practices and concepts related to nutrition as compared to the participants who did not turn to healthcare professionals for nutrition information. It would be worthwhile for healthcare professionals to package health information in an easily accessible manner using online resources to reach young adults and also sensitize young individuals.

These findings should be interpreted with some level of caution. The study establishes possible associations, not causality. Although the researchers employed simple random sampling in selecting the study centers (Accra mall and Makola Market), convenience sampling used in selecting the participants at these points in order to meet sample size requirement within the stipulated data collection period. This limits the level to which findings can be generalized. Again, not all factors that could possibly influence nutrition information seeking behavior, such as health status, were not assessed and accounted for in the current study. Additional information on timing and actual quality of the nutrition information received from any of the sources was not assessed.

In this study among young adults in the Accra Metropolis, although healthcare professionals were perceived to be the most reliable source of nutrition information and was associated with higher nutrition knowledge, only few participants consulted them. On the other hand online resources serve as a very important source of nutrition information for this age group. Further studies should be carried out to identify the quality of online information used by individuals within this age group, in order to ensure nutrition information offered is credible. Nutrition education, such as nutrition facts panel reading and interpretation, should be introduced preferably to adolescents before they enter young adulthood where they experience more freedom to make their own choices than prior life stages.