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Using a positive deviance framework to identify Local Health Departments in Communities with exceptional maternal and child health outcomes: a cross sectional study
© The Author(s). 2016
Received: 6 February 2016
Accepted: 1 July 2016
Published: 19 July 2016
The United States spends more than most other countries per capita on maternal and child health (MCH), and yet lags behind other countries in MCH outcomes. Local health departments (LHDs) are responsible for administering various maternal and child health programs and interventions, especially to vulnerable populations. The goal of this study was to identify local health department jurisdictions (LHDs) that had exceptional maternal and child health outcomes compared to their in-state peers – positive deviants (PDs) - in Washington, Florida and New York in order to support the identification of strategies that can improve community health outcomes.
We used MCH expenditure data for all LHDs in FL (n = 67), and WA (n = 35), and most LHDs in NY (n = 48) for 2009–2010 from the Public Health Activities and Services Tracking (PHAST) database. We conducted our analysis in 2014–2015. Data were linked with variables depicting local context and LHD structure. We used a cross-sectional study design to identify communities with better than expected MCH outcomes and multiple regression analysis to control for factors outside of and within LHD control.
We identified 50 positive deviant LHD jurisdictions across 3 states: WA = 10 (29 %); FL = 24 (36 %); NY = 16 (33 %). Overall, internal factor variables improved model fit for identifying PD LHD jurisdictions, but individual variables were not significant.
We empirically identified LHD jurisdictions with better MCH outcomes compared to their peers. Research is needed to assess what factors contributed to these exceptional MCH outcomes and over which LHDs have control. The positive deviance method we used to identify high performing local health jurisdictions in the area of maternal and child health outcomes can assist in better understanding what practices work to improve health outcomes. We found that funding may not be the only predictor of exceptional outcomes, but rather, there may be activities that positive deviant LHDs are conducting that lead to improved outcomes, even during difficult financial circumstances. This method can be applied to other outcomes, communities, and/or services.
KeywordsPositive deviance Local health departments Outcomes Methods
The U.S. spends more on maternal and child health (MCH) services than most of the world;  however, MCH outcomes in the U.S. lag behind most other industrialized nations . Unintended pregnancies, low-birth weight and pre-term births, high risk health behaviors, socio-economic factors and access to health services all contribute to the short and long-term health of families in our communities . Local health departments (LHDs) in the U.S. often administer MCH services including Special Supplemental Nutrition Program for Women, Infants, and Children (WIC), home visiting, and prenatal care provider referral; as well as education regarding healthy pregnancies, breastfeeding, and postpartum care. While many of these services have been shown to reduce disparities and improve outcomes, [4, 5] the formula for establishing and maintaining good community-level MCH outcomes remains elusive, resulting in tremendous variation in local public health system service delivery and a lack of evidence to support best practices and guide local public health leaders [6, 7].
Mays, et al. noted that the ability of LHDs to meet community needs varies with spending levels, identifying funding as a major contributor to LHD performance . This evidence, however, has been insufficient to lead to adequate or consistent funding across LHDs as public health funding levels and practices remain extremely variable . Fiscal constraints in the current economic climate have also led to drastic public health workforce job losses and the elimination and reduction of MCH services in many communities .
LHD leaders, nonetheless, use a variety of strategies to minimize negative financial impacts,  with some of these LHDs achieving a particularly high level of performance compared to peer communities . A recent study found that strong public health system partnerships could increase the provision of public health services to the community . There is also some evidence that certain leadership characteristics, financial resources, and a well-educated staff lead to better community health outcomes [13, 14]. While LHD leaders may know that increased funding, staff, training, and community support can lead to better outcomes; inadequate evidence exists regarding how they might leverage these (or other) factors to achieve better health outcomes with less than optimal resources. Empirically identifying LHD jurisdictions with exceptionally positive health outcomes and examining their practices could help all public health system leaders optimize performance and improve population health during turbulent financial times. The aim of this project was to identify local health department jurisdictions (LHDs) that had exceptional MCH outcomes compared to their in-state peers – positive deviants (PDs) - in Washington, Florida and New York. Additionally, we sought to identify factors that were associated with exceptional MCH outcomes.
Since the articulation of the ten essential public health services, researchers have used a variety of strategies to assess public health system performance including grant reporting requirements, program evaluations, and community health assessments . These assessment tools, however, tend to rely on self-reported, often incomplete data that may not be externally validated. In our study, we used a systematic means of rigorously identifying LHDs in communities with better than expected MCH outcomes compared to peers in their state – positive deviants – in order to determine what factors support positive unexpected population-level achievements.
Positive deviance is a framework that identifies and learns from units that perform beyond expectations. In public health, positive deviance originated from the concept that interventions could be designed around uncommon beneficial health behaviors that some community members already practiced,  and more recently, to identify system-level approaches to improve population health outcomes by reducing unwarranted variability between or within institutions .
According to Pawson  a primary function of evaluation research should be to capture a clear understanding of why some programs achieve better outcomes than others. Traditional evaluation approaches such as meta-analysis and narrative review are often either so general as to make no effort to understand how programs work contextually, or are so specific to times and places that lessons cannot be transferred to other contexts . To overcome these limitations, evaluation research should seek to understand program mechanisms, put findings in context, and generalize findings to external situations (Context + Mechanism = Outcome). We utilized this framework to organize the methods for identifying positive deviant LHD jurisdictions in order to explain not only who was performing well, but why.
Numerous factors influence population health outcomes, over which LHD administrators have varying levels of immediate control. Factors over which LHD leaders have limited or no control - the context in which they find themselves  - may include state and local budgets, population size, and geography. Many of these factors have been found to have a significant impact on LHD performance [8, 20]. LHD staff, however, cannot generally change these circumstances.
Factors over which LHD leaders have some control include the activities they choose to undertake - mechanisms  used to improve health outcomes - including establishing partnerships, applying for external funding, and choosing which services and how much of them to provide in the community. Many of these variables have been shown to impact community health outcomes and are much easier to change than context factors.
Outcomes result from a combination of context and mechanisms (context + mechanism = outcome) . We identified LHDs in communities that experienced better outcomes than their in-state peers to better understand the interaction between the environments in which LHDs exist (context) and how specific activities are triggered (mechanisms) that lead to exceptional health outcomes. The positive deviance approach can help improve the performance of public health systems by building a shared evidence-base of best practices to improve outcomes across institutions and geographic locations, while taking into consideration local context and resources.
We defined positive deviants as LHD jurisdictions with better MCH outcomes compared to peers within their state. We used data compiled within the Public Health Activities and Services Tracking (PHAST) database. The Robert Wood Johnson Foundation (RWJF)-funded PHAST study team (PI. B. Bekemeier) has compiled externally validated measures of public health service production in key public health priority areas including MCH .
PHAST is a multidisciplinary, practice-based research collaborative developed in relation to RWJF’s national system of Public Health Practice-Based Research Networks (PBRNs) . The PHAST research team, together with PBRN practice partners, has developed a uniquely detailed comprehensive, accessible database from administrative data and depicting variations in LHD practice and funding .
We conducted a cross sectional study, and we included complete and fully linked annual data from 2009 to 2010 for all LHD jurisdictions in FL (n = 67) and WA (n = 35) and most jurisdictions in NY (n = 48) in our study. We conducted our analysis in 2014–2015 using the most recent data available. Additionally the PHAST database only had complete data available for 2009–2010 and for the three states we included in the analysis. A PHAST dataset similar to ours was used in a study of associations between LHD MCH expenditures and health outcomes . We excluded New York City because the size and budget of the New York City Health Department are dramatically disproportionate to other NY LHDs. We also excluded nine additional NY jurisdictions that had missing data. All 150 LHDs in our sample (300 over 2 years) served single county jurisdiction. Drawing data from the PHAST dataset assured that these detailed LHD data had been thoroughly processed and documented, along with review and clarification by practice partners in the relevant states . The University of the Sciences Institutional Review Board ruled this project exempt.
We used multivariate regression models to identify positive deviant LHDs jurisdictions, in relation to MCH outcomes. Our goal was to exploit the linear relationship between contributing factors and outcomes,  rather than test hypotheses or make inferences. The model we used sought to explain MCH outcomes (Y) as a function of contextual factors (Z) (over which LHDs have little or no control) and internal mechanisms (X) (over which LHDs have some control .
We included the following contextual variables in our analysis (Appendix): total LHD expenditures, county level population size, number of Medicaid-funded births, Core-Based Statistical Area (CBSA) (metropolitan, micropolitan, rural),  Robert and Reither’s Social Disadvantage Index,  percent of children under 18 living in poverty, percent of persons 25+ with high school or more education, percent of African American residents, percent of Hispanic residents, and per capita health care providers (nurses, midwives, and doctors). Similar variables have been used as controls in other PHAST MCH studies [21, 24]. As controllable mechanisms (X), that have been shown to be related to LHD service provision and/or health outcomes,  we included whether or not certain public health services are being provided instead of - or also by - an “alternative provider” [21, 28] and if the LHD’s lead executive is a clinician [13, 29]. We also classified LHDs based on a latent measure developed from activities described as provided by individual LHDs in the 2008 National Association of County and City Health Officials (NACCHO) National Profile of Local Health Departments (Profile) survey . The latent measure developed from the Profile capture an LHD’s general approach to service delivery as in a range of overall service delivery: limited to comprehensive . For outcomes (Y) we included rates of teenage pregnancy/births, rates of late or no prenatal care, infant mortality rate, and percent of low weight births. These are proximal MCH outcomes where relationships between investments and outcomes have been found .
Step 1: We regressed Y = α + β 1 (Z) + e to identify potential positive deviants in each outcome taking into account local contextual factors.
Step 2: We added in X variables Y = α + β 1 (Z) + β 2 (X) + e to assess how well the models fit when including LHD-controlled variables.
Step 3: We conducted a likelihood ratio test (LRT) to evaluate whether the inclusion of the additional variables based on theoretical considerations improved model fit. If the coefficients for the X variables β 2 ≠ 0, we examined residuals (e) from the regression in step 2, therefore taking advantage of the variance explained by measurable factors in refining our identification of outliers. β 2 ≠ 0 for all of our models except two outcomes in NY where the LRT indicated that β 2 did not add anything (Table 1). However, for the sake of consistency with the other analyses, we included the full models for these New York outcomes as well. The data analyses were run for each outcome and run for both years .Table 1
Positive deviant identification regression results
Likeilhood ratio test
Teen pregnancy rate
Infant Mortality rate
Late or no prenatal care rate
Low birth weight rate
Teen pregnancy rate
Infant Mortality rate
Late or no prenatal care rate
Low birth weight rate
Teen pregnancy rate
Infant Mortality rate
Late or no prenatal care rate
Low birth weight rate
Examining each outcome where lower was better; we identified potential positive deviants as those with studentized residuals less than −1, as they performed better in the outcome than the model predicted (better than their peers). Using a cutoff of −2 was too restrictive and did not allow for variation in LHD context. We identified influential leverage points (n = 4, 1 %) to ensure we were obtaining the same positive deviants with and without them. The analysis was robust to the removal of leverage points except for two LHDs each in 2009 and 2010 which were removed from the Florida models for low birth weight, infant mortality rate and late or no prenatal care. The positive deviant observations we identified were largely robust to sensitivity analyses with and without these influential leverage points. The few that were not robust1 had relationships between the outcome and inputs that were consistent with the overall trend. We ran additional sensitivity analyses to ensure that LHDs with missing data were similar to those included in the models and that selection of positive deviants was robust to removal of highly correlated covariates and to the use of more parsimonious models.
We conducted these analyses within states for each outcome. This allowed us to control for state-level differences in expenditure and outcome measures and created a consistent scale for identifying state-specific outliers. To ensure reliability in our identified positive deviant observations, we created a matrix and included only LHDs that were identified as outliers over multiple years and/or outcomes. An LHD, for example, that had exceptional outcomes in low birth weight in 2009, and low birth weight and low teenage birth rate in 2010 would be included, but an LHD with only exceptional rates of low birth rate in 2009 would not be included.
We identified a total of 50 LHD jurisdictions out of 150 LHDs per year (300 over two years), across 3 states: WA = 10 (29 %); FL = 24 (36 %); NY = 16 (33 %). Forty-six of 50 LHDs (92 %) performed better than expected in at least one MCH outcome over 2 years, and 32 LHDs (64 %) had 2 or more exceptional outcomes in a single study year. Positive deviant LHD jurisdictions varied by community-type similarly to the pool of LHDs we included in our study: 28 % of positive deviant LHD jurisdictions were from rural communities, 20 % micropolitan, and 52 % metropolitan compared to 25, 23, and 52 % of all LHD jurisdictions respectively. An advisory council reviewed our findings to ensure face validity of the results.
MCH Expenditures by LHD context
Type of LHD
Per capita total maternal child health expenditures
Per capita WIC expenditures
Per capita family planning expenditures
Per capita maternal, infant, child and adolescent health expenditures
18 (27 %)
7 (29 %)
$ 5.78–35.67 (19.68)
$ 7.64–33.26 (22.71)
$ 0–21.20 (1.91)
$ 0–0.89 (0.22)
$ 4.49–15.42 (9.35)
$ 2.38–16.03 (8.49)
$ 0.01–23.60 (8.42)
$ 4.48–22.41 (14.00)
10 (15 %)
2 (8 %)
$ 8.56–46.36 (20.80)
$ 28.05–36.26 (32.98)
$ 0.02–11.45 (4.80)
$ 0.02–11.05 (5.52)
$ 4.01–15.84 (6.27)
$ 9.12–20.72 (14.13)
$ 0.06–30.82 (9.73)
$ 10.57–16.09 (13.33)
39 (58 %)
15 (63 %)
$ 7.26–27.69 (15.49)
$ 7.49–56.38 (16.93)
$ 0–11.89 (5.40)
$ 0.02–15.01 (5.15)
$ 1.22–9.59 (4.06)
$ 1.97–10.87 (4.33)
$ 0.26–16.85 (6.02)
$ 0.32–32.04 (7.44)
9 (19 %)
4 (25 %)
$ 0.25–14.06 (5.77)
$ 1.18–16.61 (7.94)
$ 0–8.70 (1.76)
$ 0.26–7.48 (2.42)
$ 0–13.87 (2.54)
$ 0.03–8.77 (4.46)
$ 0.04–3.03 (1.06)
13 (27 %)
5 (31 %)
$ 0.30–12.90 (2.56)
$ 1.38–20.55 (9.92)
$ 0.01–8.05 (1.40)
$ 0.12–10.12 (3.28)
$ 0–6.52 (0.43)
$ 0.08–2.41 (0.72)
$ 0.24–3.62 (1.89)
26 (54 %)
7 (44 %)
$ 0.02–13.70 (4.81)
$ 1.07–20.39 (7.50)
$ 0–7.77 (2.28)
$ 0–6.54 (3.71)
$ 0–3.11 (0.30)
$ 0–3.18 (0.62)
$ 0–8.31 (2.22)
$ 0.86–11.14 (3.17)
11 (31 %)
3 (30 %)
$ 3.44–32.20 (15.16)
$ 17.17–25.95 (21.22)
$ 0–8.68 (3.96)
$ 4.98–8.97 (7.31)
$ 0–17.86 (3.84)
$ 0–10.27 (5.55)
$ 2.36–18.83 (7.37)
$ 3.14–11.81 (8.36)
11 (31 %)
3 (30 %)
$ 1.21–9.40 (5.77)
$ 2.36–6.21 (4.48)
$ 0–5.33 (2.90)
$ 0–3.43 (1.55)
$ 0–0.64 (0.08)
$ 0–0.01 (0)
$ 1.02–4.67 (2.79)
$ 1.09–5.11 (2.92)
13 (37 %)
4 (40 %)
$ 0.82–27.52 (9.30)
$ 0.73–11.71 (7.32)
$ 0–4.71 (1.78)
$ 0–4.98 (2.76)
$ 0–10.09 (2.15)
$ 0–2.87 (1.14)
$ 0.82–18.78 (5.36)
$ 0.73–5.36 (3.42)
38 (25 %)
14 (28 %)
$ 0–21.20 (2.56)
$ 0–8.97 (2.34)
$ 0–17.86 (6.18)
$ 0–16.03 (6.61)
$ 0.01–23.60 (6.71)
$ 0.04–22.41 (8.73)
34 (23 %)
10 (20 %)
$ 1.38–35.26 (13.05)
$ 0–11.45 (3.00)
$ 0–11.05 (3.21)
$ 0–15.84 (2.31)
$ 0–20.72 (5.23)
$ 0.06–30.82 (4.40)
$ 0.23–16.09 (4.62)
78 (52 %)
26 (52 %)
$ 0.17–27.69 (10.50)
$ 0–11.87 (3.64)
$ 0–15.01 (4.40)
$ 0–10.09 (2.36)
$ 0–10.87 (2.86)
$ 0.01–18.78 (4.50)
$ 0.32–32.04 (5.75)
The addition of the mechanism variables - whether or not certain public health services are being provided instead of - or also by - an “alternative provider”; if the LHD’s lead executive is a clinician, and a latent service delivery measure - to the context variable models added significant improvements to model fit in almost all cases, but none of the individual variables were significant (Table 1). This offered indications that mechanisms had some influence on outcomes, but our existing data and sample size did not support the generation of clear explanations regarding the action of these mechanisms or of other influences on MCH outcomes.
Our study aim was to identify local health department jurisdictions (LHDs) that had exceptional maternal and child health outcomes compared to their in-state peers – positive deviants (PDs) - in Washington, Florida and New York. Additionally, we hoped to identify the combination of context and mechanisms that led to exceptional MCH outcomes. Context variables were not as clearly associated with exceptional outcomes as we would have expected. This study underscores the high level of variation that exists across public health systems in the U.S., particularly with regard to MCH expenditures across geographic locations . The financial context of LHD expenditures, while important to jurisdictions’ health outcomes, [8, 21] is seemingly not the sole predictor. There may, in fact, be other factors that may not be dependent upon financial investments that are associated with improved outcomes, This is particularly important as financial resources for public health are increasingly constrained.
We also found that the mechanisms used by exceptional LHD jurisdictions improved model fit for identifying positive deviants; however, none of the individual mechanism variables were significant. This suggests that in-depth study of the specific mechanisms used by LHDs in these exceptional communities could point to underlying best practices that we did not measure and that may not currently be well understood among researchers and practice leaders.
LHDs in positive deviant communities may have strong partnerships with local providers and community-based organizations that have led to exceptional outcomes. There is some evidence that partnerships may be associated with better health outcomes and LHD performance;  however, robust metrics for studying the strength of LHD partnerships have yet to be developed. Prybil et al. recently noted best practices in hospital-public health collaborations,  some of which may be occurring in these positive deviant communities. While some positive deviant jurisdictions in our study may not have a hospital, they may be applying partnership strategies with private providers and community based organizations, leading to exceptional outcomes.
A recent issue of the American Journal of Preventive Medicine focused entirely on public health workforce issues and highlighted the need for a better-trained workforce capable of effectively addressing community health needs in a highly volatile public health environment . Many LHDs are changing the types of services they provide  requiring LHD staff to learn new skills to adjust to changing priorities . Positive deviant jurisdictions in our study, particularly those that experienced exceptional MCH outcomes while spending less money, may be those with LHDs that are addressing workforce issues by training staff and developing leadership toward a more population-focused practice that assures effective service delivery and community conditions that promote health. These may be LHDs that are spending less on WIC service delivery, for example, and working instead to facilitate WIC service delivery among other local providers.
Some LHDs in positive deviant jurisdictions may also be using robust systems of data collection and reporting to identify MCH priorities specific to their communities. Nationally, most LHDs conduct community health assessments,  but the metrics used to assess population health vary greatly and suggest some need for standardization. Widely comparing how LHDs and communities use of data for assessment and decision-making across jurisdictions is currently a challenge, but an in-depth examination of how data are accessed and used by high performing LHDs would help inform assessment processes and could lead to improved collection and use of data.
Additional research about the combination of context and mechanisms that has led to exceptional outcomes in the jurisdictions we identified is essential for identifying these modifiable factors and best practices in MCH. An in-depth analyses of these positive deviant jurisdictions would generate evidence regarding why some communities have better outcomes, even in resource-constrained environments, and provide critical guidance to LHD leaders and community partners in other jurisdictions. This finding led us to conduct in-depth interviews with LHD staff to learn more about activities that may influence MCH outcomes but were not captured in the quantitative analysis .
Limitations of our study include regression models that may have been underpowered given our small sample size. Our approach helped mitigate this by including all LHDs with complete data for each study state. Our quantitative analysis may also have led to inclusion of some LHDs that met our cut off of exceptional by chance. We erred on the side of inclusion in order to have sufficient examples of positive deviants by community type as small, rural LHDs are often excluded from analyses of LHD activities. The cross sectional nature of our study limited the ability to consider high performers over time; however comparing within states allowed for some parity in the comparisons. To obtain as robust a sample as possible, we included only LHDs that were positive deviants for multiple outcomes and/or years. We intend to update the analysis with additional years of data and additional states in the future.
In this project, we identified local health department jurisdictions (LHDs) that had exceptional maternal and child health outcomes compared to their in-state peers – positive deviants (PDs) - in order to support the identification of strategies that can improve community health outcomes. Our research demonstrated a means to empirically identify communities with exceptional MCH outcomes while taking local context into consideration. Such identification lays the groundwork for conducting in-depth analyses with positive deviant LHDs in order to understand what local MCH practices lead to exceptional outcomes. The empirical positive deviance method presented here offers an initial and necessary step in discovering the kinds of practices high performing LHDs and their communities have in place that lead to better MCH outcomes than their peers. Further study is needed to identify and measure the mechanisms that lead to exceptional outcomes.
LHD, Local Health Department; MCH, maternal and child health; WIC, Special Supplemental Nutrition Program for Women, Infants, and Children (WIC)
These all occurred in Florida (total n=67 per year): n=2 for low birth weight in 2009, 2 in 2010; n=1 for infant mortality rate in 2010; n=4 for prenatal care in 2009, 1 in 2010; and n=2 for teen birth rate in 2009, 3 in 2010.
Funding for this project was provided by the Robert Wood Johnson Foundation’s Public Health Systems and Services Research Mentored Research Award. The funding agency had no role in the research project or manuscript development.
Availability of data and materials
All data for this project was made available by the Public Health Activities and Tracking (PHAST) database http://depts.washington.edu/phast/phastweb/.
TK conceived of the study, assisted with data analysis and interpretation, and drafted the manuscript. AP assisted with data collection, conducted data analysis and assisted with the manuscript. AC assisted with interpretation of findings and manuscript drafting. BB served as a project mentor and assisted with data collection, interpretation of analyses, and manuscript development and review. All authors read and approved the final manuscript.
The authors declare that they have no competing interests.
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