Skip to main content

Translating group programmes into online formats: establishing the acceptability of a parents’ sex and relationships communication serious game



With ongoing concerns about the sexual health and wellbeing of young people, there is increasing need to innovate intervention approaches. Engaging parents as agents to support their children, alongside capitalising on increasingly sophisticated technological options could jointly enhance support. Converting existing programmes into interactive game based options has the potential to broaden learning access whilst preserving behaviour change technique fidelity. However the acceptability of this approach and viability of adapting resources in this way is yet to be established. This paper reports on the process of converting an existing group programme (“What Should We Tell the Children?”) and tests the acceptability within a community setting.


Translation of the original programme included selecting exercises and gathering user feedback on character and message framing preferences. For acceptability testing, parents were randomised to either the game (n = 106) or a control (non-interactive webpage) condition (n = 76). At time 1 all participants completed a survey on demographics, computer literacy and Theory of Planned Behaviour (TPB) items. Post intervention (time 2) users repeated the TPB questions in addition to acceptability items. Interviews (n = 17) were conducted 3 months post intervention to gather qualitative feedback on transfer of learning into real life.


The process of conversion identified clear preferences for first person role play, home setting and realistic characters alongside positively phrased feedback. Evaluation results show that the game was acceptable to parents on cognitive and emotional dimensions, particularly for parents of younger children. Acceptability was not influenced by baseline demographics, computer skills or baseline TPB variables. MANOVA analysis and qualitative feedback suggest potential for effective translation of learning into real life. However attrition was more likely in the game condition, potentially due to feedback text volume.


A manualised group programme can be viably converted into a serious game format which is both cognitively and emotionally acceptable. The intervention may be more effectively targeted at parents with younger children, and further game developments must particularly address information dosing. Establishing the viability of digitally converting a group programme is a significant step forward for implementation focused research.

Peer Review reports


Despite slow progress in reducing under 18 conceptions in the UK in the early 21st century [1, 2] 54 % fewer under 18 s now conceive each year in England for example, compared with 18 years ago [1, 3]. Associated negative health and social consequences of teenage pregnancy [4, 5] continue to present a public health concern however; this data is included as one of three Government indicators of population sexual health [6] and UK rates of teenage pregnancy remain the highest in Western Europe [3]. In parallel, 15–24 year olds continue to have the highest rates of Sexually Transmitted Infections (STIs), forming the majority of chlamydia, gonorrhoea and genital warts cases diagnosed at UK Genito-Urinary Medicine (GUM) clinics [7]. Effort must therefore be maintained and interventions extended to support a stronger downward trend.

Tackling teenage sexual health is complicated by the breadth of factors which inhibit safe sex practices. Research evidence highlights the significant effects of: (i) environmental and familial influences [8], ii) interactional and situational variables [9, 10] and (iii) adolescent-specific cognitive processes [11, 12], the coalescence of which may increase the likelihood of risky behaviour. Increasingly educators are also seeking to inculcate skills to resist sexual pressure and engender positive relationships [13]. The success of safer sex interventions therefore is tempered by their ability to effect change in this complex ecological system [14].

Increasingly best practice in public health is underpinned by drives to embed behaviour change theory into programmes [15]. However, brief interventions struggle to counteract the combined and deep-rooted influences on safer sex behaviour [16, 17]. Outcomes tend to be more positive where interventions are more intensive and theory driven [18, 19], but the resource demands of facilitated approaches [20] may prohibit such approaches. Thus there is need to innovative methods for providing theory-rich, individualised support.

Despite international evidence of the positive impact of school based sex education, provision remains patchy within the UK [21]. Accordingly the value of engaging parents as educators – in addition to targeting young people directly - is crucial and has been strategically recognised [22]. Good parent–child dialogue on sex and relationships (SR) is associated with reduced likelihood of unsafe sex [23, 24]. Systematic review evidence suggests that parent communication interventions can yield improvements in frequency, quality and comfort of parent–child SR communication [25]. Endpoints of research in this area tend to concur on the need to further innovate parental communication programmes and more broadly disseminate best practice to extend their reach [25, 26].

“What Should We Tell the Children?” (WSWTTC [27]) - a group based parents’ SR communication programme co-devised by the lead author – was developed to enhance the availability of theory and evidence based training. Using an Intervention Mapping approach [28], WSWTTC was created through an iterative process based fundamentally on users’ (parents’) needs and incorporating published evidence, theory and stakeholder expertise. The programme was (and continues to be) delivered as a facilitated multiple session group course. However, despite pilot testing showing benefits to attitude [29], WSWTTC has faced both practical difficulties (e.g. venue costs) and reluctance to engage from certain sub-sections of the population (e.g. fathers [30]). Thus, the programme had restricted reach and needed innovating to overcome barriers to engagement.

Online approaches offered the potential to remove practical barriers and offered a less daunting mode of learning for those less willing to attend group sessions. More specifically serious games offer learning in a more entertaining format whilst preserving interactivity and content fidelity. SGs create more lifelike examples and help transpose learning more readily into real-world experience via exploratory and situative learning [31]. Evidence suggests that SGs are an effective and efficient means of delivering targeted behavioural outcomes with longer lasting effects [32]. They also reflect the broader appeal of electronic gaming to the general public [33] and the growing body of technology-savvy ‘digital natives’ [34].

Medical Research Council guidance [35] on the development of complex behavioural interventions advocates that programmes are built “using a carefully phased approach, starting with a series of pilot studies targeted at each of the key uncertainties in the design” (pg.8). Ahead therefore of a more sizeable research programme, it is essential to establish whether an online SR communication game would be acceptable to the target audience. Additionally the viability of converting existing programmes must be established, as despite the potential public health benefits such innovations may proffer little is known about the conversion process. This study explores the feasibility of translating a traditional group programme into a game format and examines the acceptability of the game itself. The overall aim was to establish whether a manualised group programme can be viably converted into an acceptable game format to improve parents’ SR communication. Specifically, the paper aimed to assess whether:

  1. i.

    a game format is acceptable to parents

  2. ii.

    game acceptability is influenced by underlying demographic variables, computer literacy levels or psycho-social variables

  3. iii.

    the game demonstrates the potential to effectively change attitudes, intentions and behaviour relating to parental SR communication


Original intervention

The WSWTTC group programme [27] consisted of six facilitated sessions including multiple exercises on initiating conversation, capitalising on opportunities for discussion and responding effectively to children’s questions. With the needs assessment showing attitudes, self efficacy and knowledge to be determinants of communication, content and exercises were devised via Intervention Mapping [28] to target and improve these.

Translation into gaming format

Components from the WSWTTC group programme were reviewed for potential conversion based on parent acceptability, usefulness, viability of conversion into a gaming format and adherence to the original intervention map. Exercises chosen for conversion were those which satisfied the following conditions:

  • Original exercise was well received and valuable in group based programme (facilitator judgement)

  • Convertible into first-person role play (developer judgement)

  • Mapped against key elements of the original intervention map (researcher judgement)

A total of five scenarios plus a quiz were identified for conversion covering the skills of responding effectively to child queries, initiating difficult conversations and building openness in communication for future discussions. A comparison of the original programme structure and selected conversion into the game is given in Table 1.

Table 1 Original WSWTTC content and conversion details

Characters and images

A range of character options and backgrounds were designed by the technical team, including both realistic and cartoon-style images. These were reviewed by 17 parents within two parenting groups, and a clear preference emerged for first person role play (n = 16), a home setting (n = 14) with realistic characters (n = 16).

Game script

Response options were based on a thematic analysis during the needs assessment [27] through which parents were found to react to children’s questions in one of three main ways: (i)functional (parent opens up conversation and the child optimises understanding), (ii)avoidant (parent refuses to answer or changes the subject), or (iii)overreaction (parent jumps to conclusions or reacts overly strongly, leading to the child becoming angry or disengaged). A branched dialogue script was developed, wherein the child responses depend on the parents’ reactions.

Message framing of feedback text

To mirror group discussions in the original programme, feedback text was constructed to offer parents insight into the effect of their communication choices. An online survey with 62 parents explored preferences for the framing of these messages in terms of positive/negative reinforcement, numeric feedback style and extent of evaluation statements. Results (see Table 2 for feedback options) showed an overwhelming preference for positively framed questions (100 %), percentages (45.9 %) and evaluation statements with targeted questions (35.2 %). Game feedback text was then constructed accordingly.

Table 2 Parents’ message framing preferences

A summary of the final game is given in Table 3.

Table 3 “What Should We Tell the Children?” game summary

Control condition

A non-interactive webpage version was produced as an active control, comprising the messages framed in the same way, but without interactive gameplay or tailoring of feedback.

Participants and procedure

The study was conducted in Coventry and Warwickshire (Midlands, UK) and ethics approval was given by Coventry University Ethics Committee. The game was marketed widely across the region, using established channels of public health marketing (print media, radio, posters, existing parenting groups and via major employers). Eligibility was restricted to over 18 year olds, parental responsibility for at least one child under 16 (no minimum age set to allow for those seeking to prepare for later conversations), access to the internet and the ability to read and understand English. All aspects of the study - including Participant Information and Consent processes - occurred online, accessible from any computer with internet access. Self-selecting parents visited the website, registered to participate and were then automatically randomised to the experimental or control condition. Participants completed baseline (T1) and follow up measures (T2) in a single sitting, with a subset also providing interview data at three months post intervention.


The needs assessment in the original programme [27] determined that the Theory of Planned Behaviour [36] most clearly matched the identified psychological determinants of sex and relationships (SR) communication. This socio-cognitive model posits behaviour as a direct function of intention, which itself is derived from Attitude (ATT; belief in the value of an action), Subjective Norms (SN; beliefs about how others think they should behave) and Perceived Behavioural Control (PBC; confidence in ability to perform the activity). These factors were therefore targeted in the original programme and thus the game. TPB survey items were devised according to recommended practice [37, 38]. Each TPB construct was measured through a series of 7 point Likert scales (1 = strongly disagree to 7 = strongly agree). Intention to talk with children about SR was computed from two items (“I intend to talk with my children” and “I want to talk with my children”). PBC was derived from two items (“if I wanted to I could talk with my children” and “It is mostly up to me whether or not I talk with my children”). SN was computed through two standard normative items (“People who are important to me think I should” and “People who are important to me talk to their children”) plus one moral norm item (“I should talk with my children”). ATT was calculated from four semantic differential items (“Talking with my children about SR is” (i) Harmful/helpful, (ii) Bad/good, (iii) Not important/important, (iv) Embarrassing/not embarrassing) in which scores reflect the extent of conceptual agreement with the term. In all cases higher scores indicated more agreement / positive levels of the construct. Mean scores were calculated for each scale and TPB scales showed good internal reliability. Cronbach’s alpha levels were as follows: Intention (2 items, α = .885), Attitude (4 items, α = .879), Subjective Norm (3 items, α = .767), PBC (2 items, α = .708). Analysis showed that removing the moral norm item marginally improved SN scale reliability (to .780), but given the small difference and contextual relevance of this item it was retained. A measure of behavioural frequency was not included because (i) piloting in the original programme identified difficulty developing a meaningful measure of episodic, context-based dyadic behaviour, and (ii) as the intervention and pre-post measures were conducted in a single sitting it was not possible to capture actual behaviour change in that time. A single sitting design was chosen to maximise likelihood of engagement and survey completion. Acceptability of both the game and control version were measured by a series of 7 point Likert scale items (strongly disagree to strongly agree) covering ease of use, usefulness, willingness to recommend the resource to others and discomfort/anxiety using the resource. These items were factor analysed to determine the underlying elements of acceptability. Real-life similarity of characters, setting, and dialogue were measured on 5 point scales (completely different to very similar). Computer literacy was calculated as a product of self reported computer literacy (not at all good to very competent) and length of time using a computer (less than 6 months to more than 5 years).

At baseline (Time 1, immediately before intervention) all participants completed measures on demographics (gender, ethnicity, age, number of children, child’s ages), computer literacy (length of computer use, self rating of literacy), frequency of parent website access and direct TPB measures (ATT, SN, PBC, INT). At Time 2 (immediately post intervention), all participants repeated the TPB measures plus acceptability items for the relevant condition.

Telephone interviews were conducted three months post intervention to gather data on the translation of learning into real life settings, longer term impact and overall acceptability. All game participants were asked to consent at T1 to being contacted for a follow up phone interview. Those who consented were sent an email invite, followed by one repeat request to non responders, and no further contact was made for those not responding after this second invitation.

Data analysis

Chi square tests were used to assess relationship between attrition and condition (game vs. static control), demographics and computer literacy. Factor analysis was run to determine underlying components within measures of acceptability. The influence of underlying demographic, computer literacy or TPB variables on acceptability was assessed with linear regressions. MANOVA analysis was undertaken to assess whether game acceptability differed by gender, ethnicity or child’s age and to assess the effectiveness of the game on TPB variables.

All analysis was run on the dataset with missing T2 data and again replacing missing data with T1 scores (Intention to treat analysis) but no differences were found. All results presented here are without replaced data.


A total of 180 registered for the study and completed a time 1 survey. Ages ranged from ‘under 20’ (10 %) to ‘61 and over’ (1.1 %) with a normal distribution (mode = 31–35 years old). The majority (83.3 %) were female, and most were White British (88.3 %). Sample characteristics are presented in Table 4.

Table 4 Participant demographics

Table 5 shows the mean scores and standard deviations for TPB constructs at baseline and at time 2.

Table 5 Mean and standard deviation scores for TPB constructs at T1 and T2

Retention and attrition

Figure 1 summarises participant flow. In the game condition, of 106 participants at T1, 64 completed the game and 46 completed the T2 survey (overall attrition rate of 56.6 %). In the control condition, of 74 participants at T1, 47 viewed the resource and completed the T2 survey (attrition rate of 36.5 %).

Fig. 1

Participant flow through study conditions. *Two versions of the game were developed to reflect realistic dialogue differences between younger children (e.g., falling out with a schoolmate) and older children (e.g., having romantic feelings for a schoolmate). Gameplay and overall content were otherwise the same in both versions

Chi square tests were performed to identify if attrition was related to condition, demographics (gender, age, ethnicity, child’s age) or computer literacy. Results showed a significant association between condition and attrition only (χ2 (1, N = 180) = 7.06, p = .006), showing those in the game condition were more likely to dropout before completing T2. Further chi squares showed no significant relationship between attrition and any other variable (all ps > .05). Participant dropout was therefore unrelated to participant characteristics or computer literacy.

Research question 1: Is a game format acceptable to parents?

Descriptive data shows the game was acceptable to participants (See Fig. 2).

Fig. 2

Game acceptability ratings

However, accuracy and appropriateness of feedback text was uniformly disliked. These items were excluded from subsequent factor analysis due to the lack of variance. The majority of scores also showed good similar/very similar ratings for environment (63 %), character (65.2 %), dialogue (69.6 %) and situations (63 %).

Research question 2: Is game acceptability influenced by underlying demographic variables, computer literacy levels or psycho-social variables?

Factor analysis of the acceptability items identified underlying elements of acceptability. Kaiser-Meyer-Olkin (KMO) coefficient scores (0.773) and Bartlett test of sphericity (0.00) indicated satisfactory confidence for the execution of factor analysis. Principal components analysis with varimax rotation was applied to the data. The number of retained factors was defined based on components with eigenvalues higher than 1 and scree plot visualisation. Two factors with eigenvalues ≥1.0 were retained and the inflexion of the scree plot confirmed two factors. Analysis of the conceptual meaning of these factors was independently assessed by each author with clear agreement on the concepts. Two clear factors (acceptability types) emerged (See Table 6):

Table 6 Game factor analysis loadings
  • Factor 1: Cognitive acceptability (items loading included; useful, amusing, recommend as parenting aid, recommend as fun)

  • Factor 2: Emotional acceptability (items loading included; anxious/worried, uncomfortable – NB Items reverse scored, higher scores showing less anxiety / discomfort)

Linear regression analysis was conducted to determine whether game acceptability was predicted by underlying demographic, computer literacy or TPB variables. Gender, ethnicity, age, child’s age, computer use and TPB variables were regressed onto Cognitive (Factor 1) and Emotional acceptability (Factor 2). All results were non-significant (p > .05) with no variables predicting scores on either factor. Only ‘frequency of accessing parenting materials’ approached significance for Factor 1 (Table 7) and subjective norm for Factor 2 (Table 8).

Table 7 Linear regression results for cognitive acceptability of game (Factor 1)
Table 8 Linear regression results for emotional acceptability of game (Factor 2)

Further analysis was conducted to assess whether game acceptability differed by gender, ethnicity or the child’s age. MANOVA results showed a significant effect of child’s age on Cognitive Acceptability (Factor 1), (F (2, 38) = 3.764, p = .032; partial η2 = .165). Post hoc univariate analysis revealed that cognitive acceptability was significantly higher for parents of young children, (F(2, 43) = 3.436, p = .0141; partial η2 = .138). Results for ethnicity and gender were not significant, and no effects were found for Factor 2 (emotional acceptability).

Data suggests acceptability is not predicted by underlying TPB cognitions or computer familiarity, but that being a frequent user of existing online parenting resources may be related to cognitive acceptability of the game.

Research question 3: Does the game demonstrate the potential to effectively change attitudes, intentions and behaviour relating to parental SR communication?

To assess the likely effectiveness of a fully powered intervention on TPB constructs, a 2x2 (Time*condition) MANOVA was conducted. Results showed a small main effect of time only (F (4, 88) = 2.515, p = .047; partial η2 = .103). Within subjects univariate tests showed a change in attitude by time (F(1, 91), = 6.798, p = .011, partial η2 = .07) and time*condition interaction effects approached significance for attitude (F (1,91) = 3.616, p = .06, partial η2 = .038).

Qualitative data also offers insight into the transfer of learning into real life. A total of 17 parents consented at T2 to be contacted for follow up at three months. When contacted, 13 agreed to be interviewed, 2 declined and 2 did not reply. To supplement this feedback, 4 further interviews were conducted with stakeholders who represented key gatekeepers and delivery agents. These individuals consisted of a youth worker (who works with young parents), one community worker (who delivers interventions in the local area), one Sex Education teacher (for whom the game would add to their broader engagement programme) and one public health lead (for whom the game may form part of local provision). As those working at the interface between parents/provision and commissioning, they were able to offer an aerial insight into the reception and usefulness of the course. All played the game and were interviewed 3 months post intervention. Responses (summarised in Table 9) suggest the game offers parents the means to reflect on and improve their existing communication skills. Responses indicate instances of improved skills and actual behavioural changes underpinned by changes in attitude.

Table 9 Summary of qualitative feedback (3 months post intervention)


Summary of findings

This study primarily sought to establish the acceptability of a computer game version of a manualised group programme. Results show the game was acceptable in both cognitive and emotional terms, uninfluenced by demographics and underlying psychosocial variables. The game was most acceptable to parents of younger children, and qualitative results indicate the game has potential to support SR communication changes longer term. Overall this study suggests a manualised group programme can be viably converted into an acceptable serious game format. Establishing the viability of converting a programme in this way and the associated public acceptance is a significant step forward for implementation focused research.

Implications for future developments

This small feasibility study identifies a range of issues which need further exploration in a larger, higher powered programme of research. Despite high acceptability of the game, attrition rates were higher in the game compared to the control condition. The length of the game, compared to the more swiftly read static version, may have led to disengagement over time and thus contributed to attrition. Data also shows that feedback text – a key difference between the intervention and control – was routinely disliked. This is likely to have been a significant contributor to dropout in the game condition. Whilst the message framing had been assessed by users, the cumulative text volume may have deterred parents from continuing. This raises questions for information ‘dosing’ and intensity in future versions with a recommendation that the overall length of the game be shortened by reducing the amount of in-game text alongside managing user expectations about realistic time commitment. Ultimately intervention designers must balance content volume with message necessity to produce change.

The game was more acceptable for parents of younger children, but the reasons why are unclear. A potential explanation is that - with sexual behaviour being more distal - parents of younger children feel less anxious than those of older children. Evidence suggests that procrastination can lead to long term build up of anxiety about sex and relationships communication [39]. Parents of older children may therefore feel both the pressure to communicate and the unease of doing so after previous non-communication. As such, the game may be better suited as a preparatory tool ahead of the imminent need for such conversations to build earlier family communication.

There is also a discrepancy within research question 3 between qualitative findings (which highlight the benefit of the game in changing attitudes and confidence) and quantitative results (which show no effect by condition). This is potentially a result of the process of measurement. This study was intentionally a rapid ‘one sitting’ pre-post study based on our experience of engagement with longer term programmes. However, this necessitated minimal TPB items and precluded capture of broader effects such as those emerging from the qualitative feedback. A broader, more comprehensive and longer term quantitative assessment is crucial in future research to assess the impacts beyond a reductionist theory-specific approach.


The study has two primary strengths. First, the conversion process and user feedback offers insight into the process of translating an existing theory based intervention into an online version. For practitioners, this demonstrates that programmes struggling to reach the desired community can be transformed transparently and preserve the underlying knowledge base. Second, the setting and methods of the study have particular ecological validity. The game was based on user needs, marketed, released and recruited using existing standard public health approaches, and used online platforms which are widely available. Besides capitalising on existing marketing options and directly contacting some of the key gatekeeping organisations to promote the work, no artificial inflation of the recruitment was attempted (for instance no incentives were offered). This allowed a more valid assessment of game uptake and highlighted needs for further rollout. The study demonstrates the potential for translating existing programmes for delivery in this format, not having to ‘start from scratch’. The mix of both qualitative and quantitative methods enabled an assessment of underlying constructs and acceptability alongside real world translation of learning and actual change in behaviour.


There are a number of study limitations, primarily resulting from the small self-selected sample and ‘one sitting’ design. Whilst the recruitment strategy simulated real world approaches, the small sample – coupled with small expected effect sizes in behavioural research [40] – have limited the ability to detect any effects. Similarly homogeneity of the sample in terms of gender, computer literacy and particularly ethnicity reduce the generalizability of the conclusions. The voluntary nature of participation also precluded assessment of what prevented people from engaging; thus we cannot determine what deterred potential users from participating. The project was designed as a prototype, but the resulting limited character options, restricted bank of dialogue choices and prescribed gameplay settings reduced the simulative benefit of SGs. Qualitative feedback implies it still had merit over static options, but the mixed ratings on similarity items suggest there is considerable opportunity to enhance the gameplay and within-game options. Additionally whilst the system was supposed to be automatically randomising, the difference in sample sizes between conditions suggests a fairly large difference in allocation. Statistical checks demonstrate no differences between groups on key variables and no other patterns were found in manual checks of the data. Thus whilst true automatic randomisation of participants is uncertain, data checks suggest no major problems with bias.

Future research/next steps

With qualitative feedback suggesting a simulative game approach supports parents to adopt more positive communication styles, and quantitative data indicating likely influences on attitude towards communication about sex and relationships, the game has the potential to effect real change. Future iterations of the game – particularly with revisions to feedback text – could substantially enhance these emerging impacts. Development of this approach is fourfold. First, as the game is a prototype, it needs revising and extending in both content and broader gameplay experience. Whilst overall acceptability was good, the loss of participants from pre to post intervention dilutes conclusions over effectiveness. Attrition rates therefore suggest there is need to focus on gaming elements which sustain motivation to engage [41]. Mechanisms to achieve this in a non-facilitated virtual environment need further investigation. These edits and foci should strengthen the conservative positive effects suggested in this pilot study. Second, future rollouts of the programme must include a larger and more representative sample, with long term effects tested with a more powerful research design. A Cluster RCT could be particularly appropriate given the regional (cluster) nature of many public health programmes and further need to elucidate within-family dynamics [42, 43]. A study of this scale is needed to ascertain the true potential for benefits possible through this approach. Third – given the limited uptake despite extensive marketing - future rollout requires more innovative recruitment strategies. Data suggests parents with younger children are a key audience, and may benefit from targeted approaches. Finally, the process of converting manualised programmes as outlined here should be replicated across other public health interventions to improve uptake. Such approaches are crucial for improving the successful implementation of interventions beyond the academic context.


A serious game translation of an existing parenting intervention is a viable and acceptable tool for public health practitioners, particularly for parents of younger children. A broader programme of research is needed to develop and test a more comprehensive game. Translating traditional formats – so crucial for improving the implementation of academic interventions – must shift beyond information provision online into engaging and technically enhanced approaches. This pilot study has demonstrated the potential for translating traditional programmes into innovative and engaging approaches and offers a procedural insight on conversion for intervention developers.



Sex and relationships


Theory of planned behaviour


“What Should We Tell the Children?”


  1. 1.

    Social Exclusion Unit. Teenage pregnancy: Report by the Social Exclusion Unit (Cm 4342). London: HMSO; 1999.

    Google Scholar 

  2. 2.

    Teenage Pregnancy Independent Advisory Group. TPIAG Final Report: Teenage pregnancy: Past successes - future challenges. 2010. Accessed 23 Feb 1015

  3. 3.

    Office for National Statistics. International comparisons of teenage births. 2014. Accessed 13 Feb 2015

  4. 4.

    Shaw M, Lawlor DA, Najman JM. Teenage children of teenage mothers: psychological, behavioural and health outcomes from an Australian prospective longitudinal study. Soc Sci Med. 2006;62(10):2526–39. doi:10.1016/j.socscimed.2005.10.007.

    Article  PubMed  Google Scholar 

  5. 5.

    Paranjothy S, Broughton H, Adappa R, Fone D. Teenage pregnancy: who suffers? Arc Dis Child. 2009;94(3):239–45.

    CAS  Article  Google Scholar 

  6. 6.

    Public Health England. Public Health Outcomes Framework; Indicators at a glance. 2015. Accessed 15 Mar 2015

  7. 7.

    Public Health England. Sexually transmitted infections and chlamydia screening in England, 2013. Health Protection Report; 2014. Accessed 20 Oct 2014

  8. 8.

    Allen E, Bonell C, Strange V, Copas A, Stephenson J, Johnson AM, et al. Does the UK government’s teenage pregnancy strategy deal with the correct risk factors? Findings from a secondary analysis of data from a randomised trial of sex education and their implications for policy. J Epidemiol Community Health. 2007;61:20–7. doi:10.1136/jech.2005.040865.

    CAS  Article  PubMed  PubMed Central  Google Scholar 

  9. 9.

    Stone N, Ingham N. Factors affecting British teenagers’ contraceptive use at first intercourse: the importance of partner communication. Perspect Sex Repro H. 2002;34(4):191–7.

    Article  Google Scholar 

  10. 10.

    Brown S, Guthrie K. Why don’t teenagers use contraception? A qualitative interview study. Eur J Contracep Repr. 2010;15(3):197–204. doi:10.3109/13625181003763456.

    Article  Google Scholar 

  11. 11.

    Weinstein N. Unrealistic optimism about future life events. J Pers Soc Psychol. 1980;39:806–20.

    Article  Google Scholar 

  12. 12.

    Muuss RE. Social cognition: David Elkind’s theory of adolescent egocentrism. Adolesc. 1982;17:249–65.

    Google Scholar 

  13. 13.

    Arnab S, Brown KE, Clarke S, Dunwell I, Lim T, Suttie N, et al. The development approach of a pedagogically-driven serious game to support Relationship and Sex Education (RSE) within a classroom setting. Comput Educ. 2013;69(1):15–30.

    Article  Google Scholar 

  14. 14.

    Pedrosa AA, Pires R, Carvalho P, Canavarro MC, Dattilio F. Ecological contexts in adolescent pregnancy: the role of individual, sociodemographic, familial and relational variables in understanding risk of occurrence and adjustment patterns. Contemp Fam Ther. 2011;33:107–27. doi:10.1007/s10591-011-9148-4.

    Article  Google Scholar 

  15. 15.

    National Institute for Clinical Excellence. Behaviour change: individual approaches (NICE Guidelines PH49). 2014. Accessed 14 Jan 2015

  16. 16.

    Bailey JV, Murray E, Rait G, Mercer CH, Morris RW, Peacock R. Interactive computer-based interventions for sexual health promotion. Cochrane Database Syst Rev. 2010;9:CD006483.

    Google Scholar 

  17. 17.

    Wight D, Raab GM, Henderson M, Abraham C, Buston K, Hart G. Limits of teacher delivered sex education: Interim behavioural outcomes from randomised trial. BMJ. 2002;324:1430–3. doi:10.1136/bmj.324.7351.1430.

    Article  PubMed  PubMed Central  Google Scholar 

  18. 18.

    Oringanje C, Meremikwu MM, Eko H, Esu E, Meremikwu A, Ehiri JE. Interventions for preventing unintended pregnancies among adolescents. Cochrane Database Syst Rev. 2009;4:CD005215.

    Google Scholar 

  19. 19.

    DiCenso A, Guyatt G, Willan A, Griffith L. Interventions to reduce unintended pregnancies among adolescents: Systematic review of randomised controlled trials. BMJ. 2002;324:1426–34. doi:10.1136/bmj.324.7351.1426.

    Article  PubMed  PubMed Central  Google Scholar 

  20. 20.

    Bailey JV, Webster R, Hunter R, et al. The Men’s Safer Sex (MenSS) trial: protocol for a pilot randomised controlled trial of an interactive digital intervention to increase condom use in men. BMJ Open. 2015;5(2):e007552. doi:10.1136/bmjopen-2014-007552.

    Article  PubMed  PubMed Central  Google Scholar 

  21. 21.

    Ofsted. Not yet good enough: personal, social, health and economic education in schools. Personal, social and health education in English schools in 2012. 2013. Accessed 18 August 2015

  22. 22.

    Department for Children, Schools and Families. Teenage Pregnancy Strategy – Beyond 2010. 2010. Accessed 12 November 2014

  23. 23.

    Macdowall W, Jones KG, Tanton C, et al. Associations between source of information about sex and sexual health outcomes in Britain: findings from the third National Survey of Sexual Attitudes and Lifestyles (Natsal-3). BMJ Open. 2015;5(3):e007837. doi:10.1136/bmjopen-2015-007837.

    Article  PubMed  PubMed Central  Google Scholar 

  24. 24.

    Parkes A, Henderson M, Wight D, Nixon C. Is parenting associated with teenagers’ early sexual risk-taking, autonomy and relationship with sexual partners? Perspect Sex Repro H. 2011;43:30–40. doi:10.1363/4303011.

    Article  Google Scholar 

  25. 25.

    Akers AY, Holland CL, Bost J. Interventions to improve parental communication about sex: a systematic review. Pediatrics. 2011;127(3):494–510. doi:10.1542/peds.2010-2194.

    Article  PubMed  PubMed Central  Google Scholar 

  26. 26.

    Santa Maria D, Markham C, Bluethmann S, Mullen PD. Parent‐based adolescent sexual health interventions and effect on communication outcomes: a systematic review and meta‐analyses. Perspect Sex Repro H. 2015;47(1):37–50.

    Article  Google Scholar 

  27. 27.

    Newby K, Bayley J, Wallace LM. “What should we tell the children about relationships and sex?”: development of a program for parents using intervention mapping. Health Promot Pract. 2011;12(2):209–28. doi:10.1177/1524839909341028.

    Article  PubMed  Google Scholar 

  28. 28.

    Bartholomew LK, Parcel GS, Kok G, Gottlieb NH. Planning health promotion programs: An Intervention Mapping approach. San Francisco: Jossey-Bass; 2006.

    Google Scholar 

  29. 29.

    Pottinger E, Bayley J and Newby K. What Should We Tell The Children? – Preliminary Evaluation of an Evidence-Based Programme to Promote Parent–child Communication about Relationships and Sex. Poster presentation at the IVth Biennial International Sex and Relationships Education Conference, ICC, Birmingham. Accessed 24 August 2015

  30. 30.

    Bayley J, Wallace LM, Choudhry K. Fathers and parenting programmes: barriers and best practice. Community Practitioner. 2009;82(4):28–31.

    PubMed  Google Scholar 

  31. 31.

    De Freitas S, Neumann T. The use of ‘exploratory learning’ for supporting immersive learning in virtual environments. Comp Educ. 2009;52(2):343–52.

    Article  Google Scholar 

  32. 32.

    Kato PM, Cole SW, Bradlyn AS, Pollock B. A video game improves behavioral outcomes in adolescents and young adults with cancer: A randomized trial. Pediatrics. 2008;122:e305–17.

    Article  PubMed  Google Scholar 

  33. 33.

    Interactive Software Federation of Europe. Video Gamers in Europe 2010. Accessed 24 Nov 2014

  34. 34.

    Prensky M. “Digital Natives, Digital Immigrants Part 1”. On the Horizon. 2001;9(5):1–6.

    Article  Google Scholar 

  35. 35.

    Craig P, Dieppe P, Macintyre S, Michie S, Nazareth I, Petticrew M. Developing and evaluating complex interventions: the new Medical Research Council guidance. BMJ. 2008;337:a1655.

    Article  PubMed  PubMed Central  Google Scholar 

  36. 36.

    Ajzen I. From intentions to actions. A theory of planned behavior. In: Kuhl J, Beckman J, editors. Action control: From cognition to behavior. Berlin: Springer; 1985. p. 11–39.

    Google Scholar 

  37. 37.

    Francis JJ, Eccles MP, Johnston M, Walker A, Grimshaw J, Foy R, et al. Constructing questionnaires based on the theory of planned behaviour. A manual for health services researchers. Newcastle upon Tyne: Centre for Health Services Research, University of Newcastle upon Tyne; 2004. Accessed 9 June 2014.

    Google Scholar 

  38. 38.

    Conner M and Norman P. Predicting health behaviour. McGraw-Hill International. 2005

  39. 39.

    Walker JL. A qualitative study of parents’ experiences of providing sex education for their children: The implications for health education. Health Educ J. 2001;60(2):132–46.

    Article  Google Scholar 

  40. 40.

    Webb T, Joseph J, Yardley L, Michie S. Using the internet to promote health behavior change: a systematic review and meta-analysis of the impact of theoretical basis, use of behavior change techniques, and mode of delivery on efficacy. J Med Internet Res. 2010;12(1):e4. doi:10.2196/jmir.1376.

    Article  PubMed  PubMed Central  Google Scholar 

  41. 41.

    Seo KK, Lee S, Chung BD, Park C. Users’ emotional valence, arousal, and engagement based on perceived usability and aesthetics for web sites. Int J Hum Comput Interact. 2015;31(1):72–87.

    Article  Google Scholar 

  42. 42.

    Ruiter EL, Fransen GA, Molleman GR, van der Velden K, Engels RC. The effectiveness of a web-based Dutch parenting program to prevent overweight in children 9–13 years of age: study protocol for a two-armed cluster randomized controlled trial. BMC Public Health. 2015;15(1):148. doi:10.1186/s12889-015-1394-1.

    Article  PubMed  PubMed Central  Google Scholar 

  43. 43.

    Koning IM, Van den Eijnden RJ, Verdurmen JE, Engels RC, Vollebergh WA. Long-term effects of a parent and student intervention on alcohol use in adolescents: a cluster randomized controlled trial. Am J Public Health. 2011;40(5):541–7.

    Google Scholar 

Download references


The authors wish to thank Warwickshire Primary Care Trust and Health Information and Education Cluster (HIEC) West Midlands South for funding the research. We would like to thank Dr Ian Dunwell (Serious Games Institute) for supporting development of the work, Playgen for building the game and Alison Baxter for her assistance with data collection. In addition, we gratefully acknowledge the contribution of the participants and those professionals who facilitated the study.

Author information



Corresponding author

Correspondence to Julie E. Bayley.

Additional information

Competing interests

The authors declare that they have no competing interests.

Authors’ contributions

Principal responsibility for study design, data collection and project management was assumed by JB. KB supervised JB, overseeing delivery of the project and supported decisions on study design, analysis and decisions about project modifications. JB led the authoring of the paper, with KB commenting on drafts and suggesting amendments and approving the final manuscript for submission. Both authors read and approved the final manuscript.

Rights and permissions

Open Access This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (, which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made. The Creative Commons Public Domain Dedication waiver ( applies to the data made available in this article, unless otherwise stated.

Reprints and Permissions

About this article

Verify currency and authenticity via CrossMark

Cite this article

Bayley, J.E., Brown, K.E. Translating group programmes into online formats: establishing the acceptability of a parents’ sex and relationships communication serious game. BMC Public Health 15, 1225 (2015).

Download citation


  • Translation
  • Impact
  • Implementation
  • Parents
  • Sex and relationships
  • Communication
  • Teenage pregnancy