A targeted promotional DVD fails to improve Māori and Pacific participation rates in the New Zealand bowel screening pilot: results from a pseudo-randomised controlled trial

Table 2 Kit return in DVD and No DVD groups by ethnicity and sex

	DVD Group	Kit returned	Kit not returned	Total	Kit return rate	Difference (95% C.I.)
Māori	Sent DVD	138	874	1012	13.6%	12.3% (9.1–15.5%)
Māori	Not sent DVD	338	966	1304	25.9%	12.3% (9.1–15.5%)
Pacific	Sent DVD	134	1195	1329	10.1%	8.3% (5.8–10.8%)
Pacific	Not sent DVD	290	1289	1579	18.4%	8.3% (5.8–10.8%)
Māori male	Sent DVD	52	338	390	13.3%	16.4% (11.1–21.3%)
Māori male	Not sent DVD	163	386	549	29.7%	16.4% (11.1–21.3%)
Māori female	Sent DVD	86	536	622	13.8%	9.4% (5.2–13.4%)
Māori female	Not sent DVD	175	580	755	23.2%	9.4% (5.2–13.4%)
Pacific male	Sent DVD	55	534	589	9.3%	10.8% (7.0–14.5%)
Pacific male	Not sent DVD	144	571	715	20.1%	10.8% (7.0–14.5%)
Pacific female	Sent DVD	79	661	740	10.7%	6.2% (2.8–9.6%)
Pacific female	Not sent DVD	146	718	864	16.9%	6.2% (2.8–9.6%)

Note: 47 individuals with missing sex data are excluded from this analysis. Pooled Māori and Pacific results are not shown for the kit return outcome as the Fleiss test for homogeneity of rate difference excluded the null hypothesis

ISSN: 1471-2458