Body stature has an influence on various aspects of life including income, health related quality of life and on success in career and in mate selection [1–4]. Size is also inversely related with unintentional injury and mortality from cardiovascular disease and cancer [5–7]. Size can even decide on life and death on the battlefield [8]. Mostly, persons tend to overestimate their height when they report it [9, 10]. Misreporting height varies by sex, age, education and by height status [10, 11]. Differences between self-reported and measured height may result in differential misclassification of subjects thus leading to misinterpretation of the relationship between height and related outcomes [12]. Even a small measurement deviation in height can lead to large differences in the prevalence of derived categories [13, 14].

Besides general overestimation, humans tend to round figures, e.g. to zero or five. This could also be the case for body height, but evidence is scarce [15–17]. Some information is available for end-digit preferences in reporting body weight, unfortunately without addressing end-digit preferences in height [18–20]. To our knowledge, it has never been described whether rounding preferences for height differ between men and women or depend on age, education or culture. This is an important issue, since end-digit preference can induce bias, when height-related prevalences within and between populations are compared, especially when thresholds matter. Studies have shown that rounding body weight to zero or five is associated with increased reporting error [19, 21]. Thus, better knowledge on rounding preferences could be used to create indicators for data quality and help to develop correction factors that could be implicated to adjust reports of height.

Switzerland is partitioned in three well-defined linguistic areas and a large proportion of foreign nationals and is thus an ideal setting for the exploration of cultural influences. Confounding which commonly arises in international comparisons can be avoided, because the underlying data has been collected in an equal manner in all regions and subpopulations. Our aim was to investigate differences in preferences for end-digits in self-reported height and whether these preferences were related to specific subject characteristics. In particular we focus on patterns associated with language and nationality.

Participants were classified into four age groups (in years: 15–30, 31–45, 46–59, 60+), three educational levels (no secondary education, secondary education, tertiary education) and seven categories related to nationality and language: German, French or Italian-speaking Swiss nationals, nationals from other German-speaking countries (Germany, Austria, Principality of Liechtenstein), from France or Italy, and other foreign nationals). The categories of Swiss nationals were determined by the language in which the interview was conducted (irrespective of the place of residence, participants could choose whether they wanted to be interviewed in German, French or Italian). Body Mass Index (BMI=weight/(height)²) was calculated using self -reported height and weight and was divided in <18.5 kg/m² (underweight), 18.5–24.99 kg/m² (normal weight), 25.0–29.99 kg/m² (overweight), ≥ 30.0 kg/m² (obesity). The questions "Do you smoke" (yes), "What do you smoke" (cigarettes) and "How many cigarettes do you smoke" were combined to "current smokers" (≥ 1 cigarette/day). When the answer to the question "Do you smoke" was "no" and the answer to the question "have you ever smoked cigarettes longer than six months" was "yes", the persons were defined as "ex-smokers". The rest was defined as "never-smokers". For 75 participants smoking status was not available and they were excluded from multivariate regression. In separate analysis (results not shown) we tested whether the reclassification of persons with missing smoking status into one of the three smoking categories changed the figures presented here, but this was not the case.

In univariate analysis we used the χ² test to assess statistical significance. Odds ratios were calculated by using multivariate logistic regression with end-digit (e.g. digit zero: yes or no) or combinations of end-digits as dependent variable and adjusting for all listed variables. In order to get an idea about the "real" height distribution in the Swiss population, we analysed measured height data from the three MONICA studies (n = 10,144) which were carried out in Switzerland between 1984 and 1993 [23]. Analyses were performed with Stata 9.2 (Stata Corp, Texas, USA).

Table 1 shows the study population included in our analysis. As mentioned above the sampling fractions varied due to optional increase of sample size, but generally, this had little influence on the proportions. Participants were somewhat older in the SHS 1997 and (even more so) in the SHS 2002 than in the SHS 1992/93. In contrast, the percentage of persons with tertiary education was higher in SHS 1992/93 compared to the two other surveys. There were slightly fewer Italian-speaking persons in SHS 1992/93 than in the other surveys. Overall, there were no substantial differences between surveys in the composition of language and nationality. The proportion of overweight/obese persons increased over the three health surveys but the proportion of smokers remained relatively constant.

Figure 1A shows the distribution of self-reported heights in men and women which are used for our analysis. For a comparison with a distribution of measured height we used a dataset from the MONICA study (figure 1B). As shown in this figure, there is only negligible preference for end-digits in measured heights: in women 150 cm, 160 cm and 170 cm were marginally more frequent than may be expected, in men 164 cm, 168 cm, 170 cm, 176 cm and 180 cm. Compared to this "real" distribution, the distribution of self-reported heights shown in figure 1A is much less regular. Both men and women over-reported multiples of 10 (150 cm, 160 cm, 170 cm, 180 cm, 190 cm) and 5 (155 cm, 165 cm, 175 cm, 185 cm). Heights ending with two (162 cm, 172 cm, 182 cm) and with eight (158 cm, 168 cm, 178 cm) were also more frequently reported than expected. The preference for these figures appears independent of body height. Shorter men and women did not use the end-digits zero, five, two and eight substantially more often than taller men and women. Also, reported heights adjacent to the preferred figures were used similarly infrequent in shorter and taller individuals.

If measurement and reporting error was randomly distributed one could expect, that around 10% of the sample would report heights ending in each of the digits zero through nine. In fact, when height is measured each end-digit has a frequency close to 10% (figure 2B). This means, that in our sample, of those reporting height ending with zero (19.3%), 9.3% may be assumed to have misreported height (figure 2A). Following this rationale, 3.8% erroneously reported five, 3.6% eight and 2.5% two. Overall, it may be assumed that about 20% of all subjects rounded their height to the end-digits zero, two, five or eight (figure 2A). In men compared to women, the end-digits one (4.3% vs. 3.4%), two (13.1% vs. 12.0%) and six (9.3% vs. 6.2%) were chosen more frequently. In women compared to men, the end-digits four (8.7% vs. 8.0%), seven (7.4% vs. 6.0%), eight (14.3% vs. 12.8%) and nine (5.2% vs. 4.6%) were more popular. With respect to five and zero, preferences differed only slightly between men and women (32.6% vs. 33.6%).

Analysing self-reported height in 47,192 residents of Switzerland, we found significant variations in preferences for specific end-digits. These preferences were more specific to language than to nationality. Overall, zero and five have been reported more frequently (33.1%) than could be expected by chance alone (i.e. 20%). Similar preferences for end-digits zero and five when reporting height were found by others [15, 16]. Interestingly, rounding height also appears to depend on measurement system. In a study carried out in Australia, 41.2% of the reports in metric system had an end-digit zero or five, while only 18.4% of those reporting their height in feet and inches had zero or six inches as end-digit [16]. Except of height, end-digit preference was reported for blood pressure (zero, five and eight) [24], daily cigarette consumption (multiples of 10 cigarettes) [25] and weight (zero and five) [18, 19, 21, 26, 27].

In our study, the middle-aged were those least reporting the end-digits zero and five. Others found that reporting these end-digits for body weight increased with age [21]. In analogy to our findings in height, others showed higher proportions of persons with low educational level using end-digits zero and five for reporting smoking [25] or for body weight [18, 21]. However, other studies found no association between end-digit preference for weight and education [19, 26, 27]. Shorter subjects may be more prone to over-report height [15, 19] but we cannot determine (not based on our dataset [Figure 1A], nor from literature), whether rounding of end-digits goes along with higher under/overestimation of height. In measured height of Swiss conscripts (complete coverage), a larger difference in mean height between German and Italian speaking men than in the SHS data can be observed [28]. However, no similar pattern can be discerned when comparing German and French speaking men.

Interestingly, we found that preferences for end-digits were strikingly similar in Swiss and foreign nationals speaking the same language (e.g. French-speaking Swiss and French nationals), suggesting that this preference is specific to language rather than to nationality. This is not mainly due to a regional effect, since the vast majority of Italians in Switzerland do not live in the Italian-speaking part of the country. Intriguingly, these effects of language and nationality could be observed consistently in all three SHS, suggesting a strong and stable effect.

We are not aware of any study exploring cultural preferences in reporting end-digits. With respect to body weight, there were reports about differences in preferences for zero and five between ethnicities (preference was greater among women who were non-White compared to White) [21, 27]. This was however not confirmed by others [19, 26]. In a study analyzing digit preferences in reporting daily cigarettes smoked, Caucasians were more likely to round to multiples of ten than were Afro-Americans [25]. Mexican Americans were reported to underestimate overweight more substantially compared to African Americans and non-Hispanic European Americans, but unfortunately the study does not mention, whether this bias was generated by selective end-digit preference [29]. More information on potentially language-related influences in self-reports of height could be useful for evaluating anthropometric trends in culturally mixed populations, all the more when there are subpopulations which have rapidly increased in the past years (e.g. Latinos in the U.S.).

Digit preference could also be used as an indicator of quality control [30]. Non-directional reporting error in self-reported height has been associated with lower education, adolescent and old age and being a smoker [9, 18]. Such reporting error would correspond in our study to persons with higher ORs for end-digits zero or five. Thus, if these end-digits were interpreted as a marker for poor reliability, one could suggest that reporting in French and even more so in Italian-speaking individuals was less reliable than in German-speakers. In contrast, directional reporting error (i.e. reporting a taller height than the real height) may increase with increasing age and BMI and may be higher in men [10]. Accordingly to these findings, it could be suggested, that in our analysis, this pattern of over-reporting height is associated with more frequent report of even end-digits (i.e. two, four, six or eight). We can however not determine whether German-speaking populations were more prone to over-report height than the other language groups. In our study, both German-speaking populations had distinctly lower prevalences of the end-digits zero and five than was reported in France [15] and Australia [16]. Frequent use of the end-digits zero and five could be interpreted as impreciseness or as low conscientiousness. A study assessing self-reported stereotypes about personality characteristics found highest self-rated conscientiousness in German Swiss, followed by Germans, French Swiss, French and Italians [31]. These results perfectly mirror our findings.

However all these assumption remain rather speculative, since we did not have the measured pendant to the self-reported heights. Nevertheless, others reported that men and women who rounded their height tended to overestimate it [15] and that reliability may decrease with decreasing real height [18]. Given the distinctly different report patterns in the major cultural groups of Switzerland, it appears probable that underlying cultural ideals and norms exist. Future studies should focus on the nature of the self-report bias [25].

Admittedly, we cannot prove that the "real" proportion of each end-digit (zero through nine) is 10 %, although this is biologically plausible. Many studies with measured heights showed proportions of end-digits close to 10% [17]. In this respect, the MONICA data of measured height, which we used for comparison, can be interpreted as rather precise. Another limitation concerns selection bias which is inherent in all surveys. Although the participation rate was fairly high in all three health surveys, we expect that participants represent a selection of health-conscious and rather well educated individuals. However, since in our and other [9, 18] analyses lower education was associated with more frequent preference for specific end-digits, we assume that end-digit preference would have been even more pronounced had the participation rate been 100%.

In Switzerland, preferences for end-digits in self-reported height significantly varied by age, sex and education. Preferences also differed between German-speaking persons on the one hand and Italian and French-speaking persons on the other hand, irrespective of nationality. These finding implicates that it may be difficult to obtain similarly valid self-reports of height in specific segments of the adult population (e.g. persons who speak a Romance language, women and those with little formal education). Our findings may also help to explain why reports on differential misreporting of height – often originating from different cultural settings – lack consistency [10]. Future studies should evaluate other potential confounders (e.g. social desirability, degree of health consciousness).

Better knowledge of cultural preferences in reporting numbers could help avoiding misclassification of individuals and should be taken into account when comparing self-reported data from different cultures. Periodical assessments of digit preference may also offer the potential for controlling and optimizing measurement quality and for creating adjustment factors for self-reported figures. This may be particularly important, when rounding to preferred end-digits impacts on treatment, e.g. in the case of blood pressure measurement and management of hypertension [32].