Fig. 1From: Evaluation of the population-level impacts of the LiveLighter® obesity prevention campaign from 2012 to 2019 based on serial cross-sectional surveysCampaign awareness (unprompted recall + prompted recognition only) of the LiveLighter® advertisements, by study phase. Note. Not measured at Baseline. The data reported here is total awareness (unprompted recall plus prompted recognition only) of the specific LiveLighter® ad(s) shown at each phase.Base. All respondents (N = 8,526)Back to article page