Table 4 Classification of videos including advertisements and sentiment analysis of comments
N (%) | Average number of views (Mean ± SD) | Average number of recommend (Mean ± SD) | Comments (included in the analysis) | Comments (%) | |||
|---|---|---|---|---|---|---|---|
Positive | Neutral | Negative | |||||
Advertisement of insurance (company) | 19 (61.3) | 1,983.2 ± 278.8 | 33.7 ± 8.3 | 171 (113) | 69.0 | 6.2 | 24.8 |
Advertisement of food therapies | 7 (22.6) | 31,767.7 ± 14,849.9 | 622.0 ± 300.1 | 203 (184) | 83.7 | 6.5 | 9.8 |
Advertisement of alternative medicine/nursing facilities | 5 (16.1) | 1,258.0 ± 100.2 | 44.6 ± 17.3 | 66 (58) | 86.2 | 8.6 | 5.2 |