Table 2 Univariate logistic analysis of the effectiveness of health education dissemination (n = 170)

Number of images

9.86 ± 5.716

0.884 (0.825,0.948)

< 0.001

0.977 (0.925,1.031)

0.389

Number of words

1086.4 ± 457.4

0.999 (0.998,1)

0.002

1.001 (1,1.001)

0.106

Article type

0.164

0.031

Infectious disease

32 (18.8)

0.482(0.208,1.119)

0.089

0.938 (0.408,2.518)

0.880

Chronic disease

20 (11.8)

0.470(0.172,1.284)

0.141

1.206 (0.449,3.237)

0.710

Nutrition and

food-borne disease

23 (13.5)

1.321(0.499,3.497)

0.575

5.728 (1.778,18.458)

0.003

Environmental health

20 (11.8)

1.308(0.468,3.655)

0.608

0.649 (0.233,1.810)

0.409

Health education

and promotion

75 (44.1)

1

ref

1

ref

Contain incentives

0.991

0.786

yes

11 (6.5)

0.991 (0.291,3.388)

1.185 (0.347,4.041)

No

159 (93.5)

ref

ref

Article nature

0.307

0.283

Original

110 (64.7)

1.395 (0.737,2.639)

1.414 (0.752,2.660)

reproduced

60 (35.3)

ref

ref

Postion of article

0.905

0.010

Headline

120 (70.6)

1.041(0.537,2.019)

2.454 (1.234,4.879)

Non-Headline

50 (29.4)

ref

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