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Table 3 Example of a ‘What We Heard/What We Did’ document in the initial stage of the community engagement with the Ottawa CAG for recruitment posters

From: One size doesn’t fit all: methodological reflections in conducting community-based behavioural science research to tailor COVID-19 vaccination initiatives for public health priority populations

What we heard

What we did

Conversations is a better term than « interviews»

From now on, we will use conversation! Thank you!

The reading level is too high

We’ve decreased the reading level.

There is too much information

We’re reduced the content by about 30%.

Concerns with putting “vaccine” in the heading

You made a good point about people being tired to speaking about vaccination, but research projects must follow very strict rules from a “Research Ethics Board” (a group of people, including citizens, who make sure that people who participate in research are protected). We must state the purpose of the interview very clearly up front.

Concerns with putting 3rd dose/booster in the heading; people have lost track of what they have received so this could be confusing

We must be clear that it is for 3rd dose/booster. We can’t think of a simpler way of saying this.

Add a QR code on the poster

We will do this

We like the subheadings (What do I have to do?… We’d like to hear your thoughts about…)

Glad to hear this. We’ve kept them in the new version.

Nice graphics, especially hands symbolizing collaboration

Thank you. We’ve kept the hands!

The poster needs to be more colourful, with bigger logos & pictures, and less “institutional”

Great advice! We have made the poster more colourful.

Make poster available in different languages (e.g., Arabic, French)

We will do this.