Skip to main content

Table 1 Fairclough’s discourse theory [38]

From: Text analysis of billboards and infographic graphics advertising COVID-19 on promoting preventive behaviors and taking vaccination against the coronavirus pandemic and investigating the opinions of the Iranian adult population

Linguistic dimensions

Questions

Word

Question 1: What is the empirical value of words?

Question 2: What communication value do words have?

Question 3: What does the expressive value of the words in the sentence refer to in the real world?

Question 4: What metaphors or virtual meanings are used in the sentence?

Syntax

Question 1: What are the empirical values of the grammar used in the text?

Question 2: What are the communicative values of the grammar used?

Question 3: What expressive value can be seen in the grammatical characteristics of the sentence?

Coherence

Question 1: How are simple sentences combined with each other?

Text Structure

Question 1: What methods have been used for interaction?

Question 2: Which part of the text has more emphasis and which part contains the message?