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Table 6 Mean percentage of words per Tweet referring to community-building by institution type and by regional scale. Means are expressed as the percentage of total words within a Tweet that are words associated with a given LIWC category of community language

From: Clearing the air: evaluating institutions’ social media health messaging on wildfire and smoke risks in the US Pacific Northwest

LIWC category

Mean word percentage

(standard error)

Vargha and Delaney’s A (effect size)

W

p

 

Environmental

Health

   

Social behavior

1.60 (0.07)

1.92 (0.12)

0.46 (negligible)

165,702

0.024

 Prosocial behavior

0.52 (0.04)

0.52 (0.07)

0.51 (negligible)

181,668

0.464

 

State or national

Local

   

Social behavior

1.66 (0.07)

1.80 (0.12)

0.51 (negligible)

177,700

0.443

 Prosocial behavior

0.53 (0.04)

0.51 (0.07)

0.49 (negligible)

171,059

0.574