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Table 5 Counts and likelihood of Tweets containing the three types of risk information studied (verbal cues, numeric information, and AQI risk labels) by institution type and regional scale

From: Clearing the air: evaluating institutions’ social media health messaging on wildfire and smoke risks in the US Pacific Northwest

 

Verbal cues (e.g., “large”)

Odds ratio (95% C.I.)

Numeric information (e.g., “[#]”)

Odds ratio (95% C.I.)

AQI risk labels (e.g., “unhealthy”)

Odds ratio (95% C.I.)

Institution type

Yes

None

 

Yes

None

 

Yes

None

 

Environmental

210

627

1.13

(0.86, 1.48)

43

839

1.07

(0.61, 1.80)

155

727

0.78

(0.56, 1.08)

Health (ref)

106

299

21

384

58

347

Regional scale

Yes

None

 

Yes

None

 

Yes

None

 

State or national

213

690

0.84

(0.64, 1.11)

52

851

1.89

(1.03, 3.76)

126

777

0.55

(0.41, 0.75)

Local (ref)

103

281

12

372

87

297