Table 2 Frequency of use of Protection Motivation Theory health messaging in Tweet sample (N = 1,287 Tweets). Percentages add up to more than 100% because a Tweet could be represented in each dimension and sub-dimension
Protection Motivation Theory dimension | Sub-dimension (if present) | Frequency | % of total Tweets |
|---|---|---|---|
Severity | Consequences | 87 | 7 |
Threat | 615 | 48 | |
Magnitude | 220 | 17 | |
Likelihood | Probability | 595 | 46 |
Vulnerability | 123 | 10 | |
Mitigation | NA | 178 | 14 |
Self-efficacy | NA | 305 | 24 |