Table 1 The results of descriptive analysis

Dependent variable

Willingness to share information

4.649

1.246

0

6

Independent variables

Perceived helpfulness

15.575

4.295

0

24

Perceived risk

12.091

3.718

0

18

Subjective norm

17.740

4.683

0

24

Fatigue

11.229

5.908

0

24

Self-efficacy

11.686

3.582

0

18

Moderators

Promotion focus

21.354

4.797

0

36

Prevention focus

13.013

3.736

1

24

Control variables

Age

≤ 29 years old

1,056

22.00%

30–39 years old

1,104

23.00%

40–49 years old

1,056

22.00%

50–59 years old

912

19.00%

≥ 60 years old

672

14.00%

Gender

Female

2,400

50.00%

Male

2,400

50.00%

Income

≤ 4,999 CNY

2,145

44.69%

5,000–9,999 CNY

1,732

36.08%

10,000–14,999 CNY

563

11.73%

≥ 15,000 CNY

360

7.50%

Education

Primary school and below

356

7.42%

High school

1,308

27.25%

Bachelor’s degree

2,975

61.98%

Master’s degree and above

161

3.35%

Employment

Employed

4,741

98.77%

Unemployed

59

1.23%

Digital content consumption

No: Spent less than seven hours per day online

4,077

84.94%

Yes: Spent more than seven hours per day online

723

15.06%