Table 5 Marginal probabilities
All | Nonsmokers | People who vape | People who smoke | |||||
|---|---|---|---|---|---|---|---|---|
Cig | Vape | Cig | Vape | Cig | Vape | Cig | Vape | |
Base case | 48% | 52% | 41% | 59% | 42% | 58% | 64% | 36% |
Base case—common price | 38% | 62% | 30% | 70% | 36% | 64% | 58% | 42% |
Double cost of smoking | 36% | 64% | 27% | 73% | 35% | 65% | 55% | 45% |
Force smoking into uncomfortable place | 36% | 64% | 29% | 71% | 31% | 69% | 54% | 46% |
Very bad kick from smoking | 36% | 64% | 29% | 71% | 38% | 62% | 52% | 48% |
Emphasize addictiveness of smoking | 37% | 63% | 28% | 72% | 36% | 64% | 55% | 45% |
Emphasize health risk of smoking 90% | 32% | 68% | 24% | 76% | 33% | 67% | 50% | 50% |
Emphasize health risk of smoking 20% | 57% | 43% | 56% | 44% | 44% | 56% | 66% | 34% |
Doubling the price of vaping | 41% | 59% | 32% | 68% | 38% | 62% | 61% | 39% |