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Table 4 Perceptions of smoking and vaping

From: Will tobacco price increases lead more people who smoke to vape? The results from a discrete choice experiment amongst U.S. adults

 

Cigarettes

Vaping

 

All

Nonsmokers

People who vape

People who smoke

All

Nonsmokers

People who vape

People who smoke

Cost per cig or vape*

$.45

$.39

$.67

$.49

$.80

$.70

$1.12

$.88

Place

 Pleasant

53%

48%

71%

58%

47%

44%

67%

46%

 Okay

30%

27%

26%

38%

36%

34%

29%

43%

 Uncomfortable

17%

25%

3%

4%

17%

22%

3%

11%

Kick

 Very bad

33%

49%

12%

4%

24%

32%

3%

15%

 Bad

9%

9%

5%

10%

11%

13%

10%

8%

 Neutral

26%

25%

19%

31%

42%

41%

24%

51%

 Good

21%

12%

36%

34%

15%

12%

26%

18%

 Very good

12%

5%

28%

22%

7%

1%

36%

8%

Addictiveness

 Not at all

10%

11%

7%

10%

19%

15%

17%

29%

 Moderate

24%

18%

23%

34%

50%

47%

62%

48%

 Highly

67%

74%

71%

56%

32%

38%

21%

22%

Smell

 Pleasant

15%

8%

33%

25%

28%

19%

57%

35%

 No smell

9%

4%

7%

20%

47%

49%

33%

48%

 Strong smell

76%

88%

60%

57%

25%

32%

10%

15%

Long term health risks

 No risk

4%

5%

2%

6%

15%

11%

17%

22%

 Some (20%)

10%

3%

12%

25%

31%

24%

45%

41%

 Moderate (60%)

29%

25%

38%

34%

29%

31%

29%

24%

 High (90%)

57%

67%

48%

36%

25%

33%

9%

12%

  1. *Assumes 1 ml per vape