Table 1 Discrete choice experiment attributes and levels
Feature (Attribute) | Options (Levels) | ||||
|---|---|---|---|---|---|
1. What are you smoking | Cigarettes | Cigars | Hookahs | E-cigarettes | |
2. The place where you can smoke and the people who are around you | Pleasant | Okay | Uncomfortable | ||
3. Kick or satisfaction from smoking | Very bad | Somewhat bad | Neutral | Somewhat good | Very good |
4. Cost of the smoking | No cost (free) | $ 0.25 per smoke | $ 0.50 per smoke | $ 1.50 per smoke | $ 5.00 per smoke |
5. Addictiveness | Not at all addictive/able to quit at any time | Moderately addictive/would be somewhat difficult to quit | Highly addictive/would be very difficult to quit | ||
6. The smell of smoke | Pleasant smell that quickly goes away | Odorless, no smell | Strong odor that lingers and stays on clothes | ||
7. Long-term health risks | No or minimal long-term health risks | Some chance (20%) of serious illness in the future | Moderate chance (60%) of serious illness in the future | High chance (90%) of serious illness in the future | |