Table 5 Items and factor loadings of the factor analysis

When it comes to products with warning labels, I think twice about whether I really need them

0.849

The warning labels stir my guilty conscience

0.828

The warning labels help me because they show the consequences of unhealthy consumption

0.798

I find the warning labels helpful because they make the dangers of sugar consumption tangible

0.751

The warning labels would have an impact on my buying behavior

0.749

I like the warning labels

0.637

I find the warning labels really disgusting and they put me off

0.623

I do not pay attention to the warning labels

 − 0.606

The warning labels remind me of cigarette packaging

0.823

The warning labels will quickly lose their effect as you get used to them

0.566

The government is trying to exert more and more influence, but not with me!

0.508

I take care of my health, so the warning labels do not scare me

0.793

I don’t need warning labels because I shop very consciously

0.748

I know the ingredients of the products and make my purchase decision based on them

0.663

Variance explained

12.45%

37.21%

8.65%

Cronbachs Alpha

0.487

0.759

0.617