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Table 5 Association of framed messages with attitude and intention toward social participation among older adults who had not engaged in social participation activities

From: Message framing effects on attitude and intention toward social participation in old age

 

More favorable impression of social participation activity

Higher interest in social participation activity

Higher readiness for beginning social participation activity

OR (95% CI)

OR (95% CI)

OR (95% CI)

Model 1 (crude)

 Private gain-framed message

1.29 (0.83–2.02)

1.57 (1.05–2.35)

0.97 (0.58–1.62)

 Private loss-framed message

1.58 (1.03–2.43)

1.86 (1.26–2.76)

1.33 (0.82–2.14)

 Public gain-framed message

1.31 (0.85–2.04)

1.27 (0.85–1.88)

0.83 (0.50–1.37)

 No message

Ref

Ref

Ref

Model 2 (covariates-adjusted)

 Private gain-framed message

1.29 (0.80–2.06)

1.69 (1.10–2.58)

1.34 (0.73–2.46)

 Private loss-framed message

1.55 (1.01–2.44)

1.96 (1.30–2.95)

1.84 (1.03–3.28)

 Public gain-framed message

1.39 (0.87–2.21)

1.49 (0.96–2.26)

1.18 (0.64–2.19)

 No message

Ref

Ref

Ref

  1. Sex, age, marital status, education, financial stability, working status, neighborly ties, self-rated health, and study area were adjusted in Model 2
  2. CI Confidence interval, OR Odds ratio