Using the theory of planned behavior to predict factors influencing fast-food consumption among college students

BMC Public Health

Table 4 Pearson coefficient of correlation among fast-food consumption frequency, intention, attitude, subjective norm, and perceived control

Variables	FFC frequency	Behavioral Intention	Attitude	Subjective Norm	Perceived control
FFC frequency	1
Behavioral Intention	.767^**	1
Attitude	.442^**	.304^**	1
Subjective Norm	.406^**	.384^**	.430^**	1
Perceived control	.489^**	.337^**	.496^**	.450^**	1

^** p < .01, Weak correlation = 0.1–0.29, Moderate = .30–0.49, Strong = .50–1.00

ISSN: 1471-2458