Table 4 Predictors of intention to quit smoking after exposure to the designed HWL theme
| Â | Regression coefficient (95% CI) | P value |
|---|---|---|
Pre-exposure intention to quit smoking | 0.52 (0.48–0.55) | > 0.001 |
Gender | Â | Â |
Male | 1.00 (Ref) | Â |
Female | 0.15 (0.08–0.21) | > 0.001 |
Age | Â | Â |
> 40 years old | 1.00 (Ref) |  |
>=40 years old | -0.04 (-0.11-0.03) | 0.268 |
Annual household income | Â | Â |
>=100,000 RMB | 1.00 (Ref) | Â |
> 100,000 RMB | -0.06 (-0.13-0.01) | 0.101 |
Education | Â | Â |
High school or less | 1.00 (Ref) | Â |
College or more | 0.00 (-0.08-0.07) | 0.929 |
HWL theme | Â | Â |
Anti-cigarette gift giving | 1.00 (Ref) | Â |
Self-harm from using cigarettes | 0.05 (-0.04-0.15) | 0.252 |
Harming family /children with SHS | -0.05 (-0.14-0.05) | 0.320 |
Reinforcing compliance with existing smoke-free policies | -0.05 (-0.14-0.05) | 0.345 |
Effectiveness of HWL theme | Â | Â |
The warning label is credible. | -0.04 (-0.09-0.01) | 0.087 |
The warning label would stop me from gifting cigarettes. | -0.04 (-0.07-0.00) | 0.030 |
The warning label makes me think about quitting. | 0.15 (0.11–0.19) | > 0.001 |
The warning label makes me concerned about smoking near children. | 0.05 (0.01–0.09) | 0.015 |
The warning label makes me more likely to comply with public smoking bans. | 0.00 (-0.04-0.04) | 0.853 |
R-squared | 0.49 | |