Table 3 Characteristics and perceptions of participants by changes in participants’ intention to quit smoking before and after viewing pictorial HWLs
| Â | Intention to quit later | No change | Intention to quit sooner | P value |
|---|---|---|---|---|
n (%) | n (%) | n (%) | Â | |
Total | 191 (11.8) | 987 (61.2) | 434 (26.9) | Â |
City |  |  |  | > 0.01 |
Beijing | 41 (7.6) | 345 (64.0) | 153 (28.4) | Â |
Shanghai | 58 (10.7) | 337 (61.9) | 149 (27.4) | Â |
Shenzhen | 92 (17.4) | 305 (57.7) | 132 (25.0) | Â |
Gender |  |  |  | > 0.01 |
Male | 102 (12.7) | 519 (64.5) | 184 (22.9) | Â |
Female | 89 (11.0) | 468 (58.0) | 250 (31.0) | Â |
Age | Â | Â | Â | 0.66 |
> 40 years old | 95 (11.8) | 486 (60.3) | 225 (27.9) |  |
>=40 years old | 96 (11.9) | 501 (62.2) | 209 (25.9) | Â |
Annual household income |  |  |  | > 0.01 |
>=100,000 RMB | 119 (15.2) | 461 (59.0) | 201 (25.7) | Â |
> 100,000 RMB | 71 (8.6) | 525 (63.3) | 233 (28.1) |  |
Education | Â | Â | Â | 0.21 |
High school or less | 112 (13.1) | 522 (61.1) | 221 (25.8) | Â |
College or more | 79 (10.5) | 461 (61.3) | 212 (28.2) | Â |
HWL Themes | Â | Â | Â | 0.74 |
Self-harm | 43 (11.0) | 229 (58.7) | 118 (30.3) | Â |
Harming family/children | 51 (12.6) | 251 (62.0) | 103 (25.4) | Â |
Smoke-free | 47 (12.0) | 239 (61.0) | 106 (27.0) | Â |
Anti-cigarette gift giving | 50 (11.8) | 268 (63.1) | 107 (25.2) | Â |
Effectiveness of HWL theme | Mean (SD) | Mean (SD) | Mean (SD) | P value |
The warning label is credible. | 7.07 (1.63) | 7.04 (1.86) | 7.36 (1.59) | 0.01 |
The warning label would stop me from gifting cigarettes. | 7.10 (1.69) | 6.68 (2.13) | 7.14 (1.81) | > 0.01 |
The warning label makes me think about quitting. | 7.05 (1.69) | 6.55 (2.16) | 7.15 (1.67) | > 0.01 |
The warning label makes me concerned about smoking near my family. | 7.24 (1.64) | 7.05 (1.93) | 7.49 (1.63) | > 0.01 |
The warning label makes me concerned about smoking near children. | 7.36 (1.70) | 7.36 (1.91) | 7.79 (1.62) | > 0.01 |
The warning label makes me more likely to comply with public smoking bans. | 7.24 (1.59) | 7.17 (2.01) | 7.54 (1.70) | > 0.01 |