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Table 2 The rate of referrals for HIV testing before and after the campaign based on demographic variables

From: An application of social marketing for promoting HIV testing in Iran

Demographic variables

Before the intervention

(Percent) Number

After the intervention

(Percent) Number

P-Value

Sex

male

(72.2) 52

(64.9) 12

df = 1, Chi square = 1.26

P-Value = 0.04

female

(27/8) 20

(35.1) 66

Degree of education

Nonacademic

(59/7) 43

(33.3) 62

df = 1, Chi square = 15.51

P-Value = 0.004

Academic

(40.3) 29

(66.7) 124

Place of living

Rural

(27.8) 20

(12.8) 24

df = 2, Chi square = 11.61

P-Value = 0.003

Urban

(30.6) 22

(50) 94

No mentioned

(41.7) 30

(37.2) 70