Table 1 Summary of the findings of the qualitative study
From: An application of social marketing for promoting HIV testing in Iran
Main themes | Findings |
|---|---|
Important of early detection of infection | Prevent transmission to others Prevent from the disease entering advanced stages More motivation for treatment |
Barriers to HIV testing | Society’s negative view of the disease and its ways of transmission Low level of public awareness about the disease and its symptoms Low level of public awareness about the ways of transmission, diagnosis, and treatment Fear of the name of the disease (terrible name of the disease) Fear of a positive test result Fear of looking bad at others and being rejected by family and society Personal problems: Lack of time, doing housework Laziness and carelessness about your health Great importance to people’s words Lack of advice and information by health centers and responsible institutions Ensure being healthy Misconceptions about the disease: It is better not to know what disease we have |
Proper places for HIV testing | Prior information and testing in public places such as parks Prior information and testing in public places such as parks Prior information and testing in universities and schools Prior notification and testing in laboratories Prior notification and testing in addiction treatment camps Prior notice and testing along with marriage testing Prior notification and testing in military barracks, hospitals, blood transfusion centers |
Proper communication channels for disseminating messages | Cyberspace: Telegram and WhatsApp groups Broadcast: Dena Nights Program, News SMS system: Collecting phone numbers by Behvarz and sending SMS Print media: Banners in the city and parks Parent-teacher meetings in schools Influential people: trusted people of the place, Behvarz, mother of the family Friday prayer sermons |
Ways to persuasion people | Information about the disease, place, and time of the test Inform each area through the health house and perform tests Information about the free and confidentiality of the test Include other tests with AIDS testing Intimidation and coercion Normalization; It is constantly mentioned in the media SMS with impressive text Advertise through people who have experimented Accuracy of experiments Donate a health card to clients after the test The correct behavior of the staff with the clients Continuous advertising Perform tests in several places so that people do not procrastinate Distribute small advertisements of the program among the routine clients of health centers Clarification about the disease Talking to families and at-risk groups, including addicts Have an AIDS test card like an organ donation card |