Table 6 Marketing claims on products categorised by front of pack recommended age
Claims | Product front of pack recommended age (n = total number of products analysed in age grouping) | ||||||
|---|---|---|---|---|---|---|---|
Age not reported (n = 43) n (%) | 4 months (n = 74) n (%) | 6 months (n = 110) n (%) | 8 months (n = 37) n (%) | 12 months (n = 12) n (%) | Total (n = 276) n (%) | ||
General Child Development | |||||||
General Development* | 0 (0) | 8 (11) | 13 (12) | 0 (0) | 0 (0) | 21 (8) | |
Child health | |||||||
Digestive Health* | 0 (0) | 0 (0) | 1 (1) | 5 (14) | 0 (0) | 6 (2) | |
Bone Health* | 20 (47) | 0 (0) | 0 (0) | 3 (8) | 4 (67) | 27 (10) | |
Immune System* | 0 (0) | 3 (4) | 1 (1) | 0 (0) | 0 (0) | 4 (1) | |
Ingredient Premiumisation and Absence claims | |||||||
Premiumisation | 19 (44) | 41 (55) | 51 (46) | 1 (3) | 1 (8) | 113 (41) | |
Mentions “Organic" | 4 (9) | 39 (53) | 55 (50) | 9 (49) | 3 (25) | 110 (40) | |
Probiotic | 17 (40) | 0 (0) | 3 (3) | 0 (0) | 0 (v0) | 20 (7) | |
Meal Replacement | |||||||
Breakfast | 0 (0) | 2 (3) | 6 (5) | 2 (5) | 6 (50) | 16 (6) | |
Lunch/dinner | 0 (0) | 0 (0) | 0 (0) | 1 (3) | 0 (0) | 1 (0.3) | |
Dessert | 0 (0) | 0 (0) | 0 (0) | 1 (3) | 0 (0) | 1 (0.3) | |
Mentions “meal/mealtime” | 1 (2) | 13 (18) | 17 (15) | 0 (0) | 1 (8) | 31 (11) | |
Convenience | |||||||
Away from home | 9 (21) | 21 (28) | 36 (33) | 0 (0) | 6 (50) | 71 (26) | |
Good parenting | |||||||
Good parenting | 0 (0) | 33 (45) | 38 (14) | 1 (3) | 0 (0) | 72 (26) | |
Additional absence claims | |||||||
Claims “No Added Salt”* | 0 (0) | 51 (69) | 53 (48) | 17 (47) | 0 (0) | 121 (44) | |
Claims ‘No Added Sugar’* | 10 (23) | 52 (70) | 79 (72) | 22 (59) | 1 (8) | 164 (59) | |
No artificial colours | 34 (79) | 71 (96) | 99 (90) | 37 (100) | 12 (100) | 253 (92) | |
No artificial flavours | 29 (67) | 74 (100) | 110 (100) | 37 (100) | 12 (100) | 262 (95) | |
No preservatives | 34 (79) | 68 (92) | 106 (96) | 32 (86) | 8 (75) | 248 (90) | |