Table 1 Details of the 97 YouTube videos
Date posted | Number of videos (n = 97) |
|---|---|
2020 | 59 (60.8%) |
2021 | 38 (39.2%) |
Who posted | |
User-generated | 74 (76.3%) |
Organisation/company | 23 (23.7%) |
Country posted in | |
Asia | 1 (1%) |
Canada | 7 (7.2%) |
Europe | 3 (3.1%) |
UK | 74 (76.3%) |
Unknown | 3 (3.1%) |
USA | 9 (9.3%) |
Sponsorship | |
Yes | 22 (22.7%) |
No | 75 (77.3%) |
Age warning | |
Yes | 42 (43.3%) |
No | 55 (56.7%) |
Health warning | |
Yes | 25 (25.8%) |
No | 72 (74.2%) |
Promotion or incentive | |
Yes | 2 (2.1%) |
No | 95 (97.9%) |
Stance | |
Positive | 64 (66.0%) |
Negative | 28 (28.9%) |
Neutral | 5 (5.1%) |
Categorisation | |
ASMR featuring vaping | 6 (6.2%) |
Individual health warning | 6 (6.2%) |
News/TV segment | 6 (6.2%) |
Product review/information | 44 (45.4%) |
Public health information | 15 (15.5%) |
Vape related behaviour | 7 (7.2%) |
Vape tricks/pranks/art | 13 (13.4%) |