Figure 2 Key Domains, Target Groups, and Illustrative Questions for Interviews and Focus Groups
Domains | Target Groups | Illustrative Key Questions |
|---|---|---|
1. Preferred ‘Source’of VMMC information | Focus Groups, Key informants and in-depth interviews, Life Histories and Participatory Rural Appraisal methods | In this area, what is the preferred source of information for VMMC information? |
2. Preferred ‘Message’ for VMMC Information | Focus Groups, Key informants and in-depth interviews, Life Histories and Participatory Rural Appraisal methods | In this area, what is the preferred message for VMMC communication interventions? |
3. Preferred ‘Channel’ of VMMC information | Focus Groups, Key informants and in-depth interviews, Life Histories and Participatory Rural Appraisal methods | In this area, what is the preferred channel for VMMC communication interventions? |
4. Preferred ‘Audience’ for VMMC information | Focus Groups, Key informants and in-depth interviews, Life Histories and Participatory Rural Appraisal methods | In this area what is the preferred audience for VMMC messaging? |
5. Preferred ‘Effect’ of VMMC information | Focus Groups, Key informants and in-depth interviews, Life Histories and Participatory Rural Appraisal methods | In this area, what are the expected effects (or impacts) of VMMC communication interventions? |