Table 2 Noticeability and utility of the food nutrition labels perceived by the children and their effect on the buying decisions

Information sought from the food package

 Expiry date

323 (44.7)

38 (5.3)

9 (1.2)

352 (48.8)

 Ingredients

226 (31.2)

332 (46.0)

72 (10.0)

92 (12.7)

 Veg./non-veg

518 (71.7)

99 (13.7)

24 (3.3)

81 (11.2)

 Nutritional information

171 (23.7)

309 (42.8)

112 (15.5)

130 (18.0)

 Food products order quality certification

169 (23.4)

133 (18.4)

130 (18.0)

290 (40.2)

 Price

526 (72.9)

128 (17.7)

42 (5.8)

26 (3.6)

Information retrieved from the food nutrition label on the package

 Notice the label

44 (6.1)

20 (2.8)

211 (29.2)

447 (61.9)

 readability of the label

40 (5.5)

41 (5.7)

238 (33.0)

403 (55.8)

 Understand each component of label

35 (4.8)

38 (5.3)

272 (37.7)

377 (52.2)

 Understand nutritional information depicted on label

50 (6.9)

50 (6.9)

305 (42.2)

317 (43.9)

 Interpret the meaning of label

54 (7.5)

103 (14.3)

253 (35.0)

312 (43.2)

 affected by the information on label

129 (17.9)

142 (19.7)

95 (13.2)

356 (49.3)

 changed buying decision because of the label

67 (9.3)

103 (14.3)

128 (17.7)

424 (58.7)

Ingredient affect your buying decision the most

 Fat

280(38.8)

160(22.2)

175(24.2)

107(14.8)

 cholesterol

389(53.9)

160(22.2)

77(10.7)

96(13.3)

 Calories

250(34.6)

198(27.4)

176(24.4)

98(13.6)

 Protein

340(47.1)

204(28.3)

100(13.9)

78(10.8)

 Sugar

255(35.3)

277(38.4)

125(17.3)

65(9)

 Minerals/Vitamins

177(24.5)

189(26.2)

164(22.7)

192(26.6)