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Table 1 Summary of the included papers evaluating social media use for health behaviour outcome

From: “The potential of social media in health promotion beyond creating awareness: an integrative review”

Study

Objective

Study design

Social media

Theory framework

Behavioural outcome

Merchant et al. [34]

Examine participant engagement

Mixed method

Content analysis

Semi-structured interview

Facebook

SCT**

Overweight/obesity control

Thrul et al. [36]

Increasing engagement

Quantitative

Content analysis

Interventional

Facebook

TTM*

Smoking cessation/prevention

Jiang and Beaudoin [32]

Increasing online engagement

Quantitative

Content analysis

Descriptive analysis

Twitter

SCT**

Smoking cessation/prevention

Gough et al. [30]

Examine the feasibility of social media to improved knowledge and attitudes

Mixed method

Interventional

Quasi-experimental

Online survey

Focus group interview

Descriptive analysis

Twitter

No

Skin cancer prevention

Improved attitudes toward UV exposure

Gabarron et al. [29]

Promote healthy lifestyles encourage engagement

Quantitative

Content analysis

Online survey

Sentiment analysis

Content analysis

Twitter

Facebook

Instagram

LM***

Diabetes prevention

Communication behaviour

Yoo et al. [12]

Examine and predict the impact of communicative behaviour

Quantitative

Observational

Online survey

Feasibility study

Twitter

SCT**

Cervical cancer prevention

Potts and Radford [35]

Examine geographical reach and engagement

Oral health promotion

Mixed method

Observational

Content analysis

Cross-sectional

Twitter

No

Oral health prevention

Viguria et al. [37]

Increasing engagement

Increasing communication related to eating disorders

Mixed method

Content analysis

Observational

Descriptive analysis

Twitter

No

Eating disorder prevention

Help-seeking

Treatment-seeking

Al-Dmour et al. [5]

Public health awareness to control pandemic

Quantitative

Online survey

Descriptive analysis

Various

SCT*

Covid 19 prevention

Hefler et al. [31]

Increasing online engagement

Quantitative

Content analysis

Facebook

No

Smoking cessation/prevention

Okpara et al. [10]

Examining the impact of colour cartoons and predict recall

Quantitative

Online survey

Regression analysis

YouTube

SCT*

Covid 19 prevention

Cote et al. [38]

Improving mental health literacy

Decreasing stigma

Generating public discussion

Mixed method

Content analysis

Observational

Twitter

No

Suicide prevention

Loss and von Uslar [33]

Explore a range of prevention topics in the communications raised engagement

Quantitative

Observational

Content analysis

Cross-sectional

Non-experimental

Facebook

No

Increase health literacy

Dodemaide et al. [39]

phenomenological understanding of social media use for young adults

Qualitative

Content analysis

Cross-sectional

online survey

Facebook/Twitter

No

therapeutic affordances

Improve quality of life

Hefler et al. [40]

enhance Indigenous tobacco control

Qualitative

Interview

Content analysis

Facebook

SCT

smoking prevention

Kite et al. [41]

maximises user engagement

Quantitative

Content analysis

Facebook

No

enhance communication

Naslund et al. [42]

social support for adopting healthier behaviours

Mixed method

Feasibility study

Facebook

No

weight control for adults

With serious mental illness

Sendall et al. [43]

engage this “hard-to-reach” groups

Qualitative interview

Online survey

Facebook

No

reduce the risk of chronic disease

  1. * TTM Transtheoretical Model
  2. ** SCT Social Cognitive Theory
  3. *** LM Laugh Model