Ā | Overall (nā=ā1640) | Viewer (nā=ā786) | Non-viewer (nā=ā854) | Bivariate estimate of viewership |
---|---|---|---|---|
% n or M (SD) | OR (95% CI) | |||
Age | 16.2 (2.2) | 16.2 (2.2) | 16.2 (2.2) | 1.00 (0.96, 1.05) |
Gender | ||||
āMale | 50.0 | 49.6 | 50.4 | 1 (Ref) |
āFemale | 50.0 | 50.4 | 49.6 | 1.03 (0.85, 1.25) |
Metro Zone | ||||
āMexico Valley | 20.0 | 20.4 | 19.7 | 1 (Ref) |
āGuadalajara | 20.0 | 19.6 | 20.4 | 0.93 (0.68, 1.26) |
āMonterrey | 20.0 | 20.4 | 19.7 | 1.00 (0.74, 1.36) |
āPuebla | 20.0 | 20.2 | 19.8 | 0.99 (0.73, 1.34) |
āTijuana | 20.0 | 19.5 | 20.5 | 0.92 (0.68, 1.25) |
SES | ||||
āD (Lowest) | 23.9 | 22.5 | 25.2 | 1 (Ref) |
āD+ | 20.0 | 17.9 | 21.9 | 0.92 (0.68, 1.23) |
āC- | 17.9 | 17.4 | 18.3 | 1.07 (0.79, 1.45) |
āC | 24.6 | 29.3 | 20.4 | 1.61*** (1.21, 2.12) |
āC+ (Highest) | 13.6 | 12.8 | 14.3 | 1.01 (0.73, 1.40) |
Sex in last 3āmonths | ||||
āHas never had sex | 62.7 | 63.5 | 61.9 | 1 (Ref) |
āNone | 7.3 | 6.9 | 7.7 | 0.87 (0.59, 1.27) |
ā1ā3 times | 16.9 | 16.7 | 17.1 | 0.95 (0.73, 1.24) |
ā4ā6 times | 6.4 | 7.1 | 5.5 | 1.26 (0.84, 1.90) |
ā7 or more times | 6.8 | 5.9 | 7.7 | 0.74 (0.50, 1.10) |