Ā | Overall (nā=ā820) | Viewer (nā=ā391) | Non-viewer (nā=ā429) | Bivariate estimate of viewership |
---|---|---|---|---|
% n or M (SD) | OR (95% CI) | |||
Age | 39.7 (5.9) | 39.6 (5.8) | 39.7 (6.0) | 1.00 (0.97, 1.02) |
Gender | ||||
āMale | 50.0 | 50.1 | 49.9 | 1 (Ref) |
āFemale | 50.0 | 49.9 | 50.1 | 0.99 (0.75, 1.30) |
Metro Zone | ||||
āMexico Valley | 20.0 | 20.5 | 19.6 | 1 (Ref) |
āGuadalajara | 20.0 | 19.7 | 20.3 | 0.93 (0.60, 1.43) |
āMonterrey | 20.0 | 20.5 | 19.6 | 1.00 (0.65, 1.54) |
āPuebla | 20.0 | 20.2 | 19.8 | 0.98 (0.63, 1.51) |
āTijuana | 20.0 | 19.2 | 20.7 | 0.88 (0.57, 1.37) |
SES | ||||
āD (Lowest) | 21.5 | 19.4 | 23.3 | 1 (Ref) |
āD+ | 22.4 | 21.0 | 23.8 | 1.06 (0.70, 1.60) |
āC- | 18.7 | 16.9 | 20.3 | 1.00 (0.65, 1.55) |
āC | 24.1 | 29.9 | 18.9 | 1.90** (1.26, 2.87) |
āC+ (Highest) | 13.3 | 12.8 | 13.8 | 1.11 (0.69, 1.80) |
Marital Status | ||||
āSingle | 10.1 | 10.3 | 10.0 | 1 (Ref) |
āMarried | 57.1 | 55.2 | 59.1 | 1.10 (0.69, 1.76) |
āCohabitation (UniĆ³n libre) | 17.1 | 17.7 | 16.4 | 0.95 (0.55, 1.64) |
āDivorced | 5.1 | 5.6 | 4.6 | 0.85 (0.40, 1.79) |
āWidow | 2.3 | 2.6 | 2.0 | 0.82 (0.30, 2.25) |
āSeparated | 8.3 | 8.6 | 7.9 | 0.95 (0.50, 1.80) |
Age of Youngest Adolescent Child | 14.3 (2.1) | 14.2 (2.1) | 14.4 (2.1) | 0.96 (0.90, 1.03) |
Number of Adolescent Children | ||||
āOne | 72.9 | 71.9 | 73.9 | 1 (Ref) |
āTwo | 23.7 | 24.3 | 23.1 | 1.08 (0.78, 1.50) |
āThree or more | 3.4 | 3.8 | 3.0 | 1.30 (0.61, 2.78) |
Gender of Adolescent Children | ||||
āMales only | 51.0 | 52.2 | 49.9 | 1 (Ref) |
āFemales only | 34.8 | 33.8 | 35.7 | 0.91 (0.67, 1.22) |
āBoth | 14.3 | 14.1 | 14.5 | 0.93 (0.62, 1.40) |