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Table 2 Summary of Themes

From: “When people see me, they know me; they trust what I say”: characterizing the role of trusted sources for smoke risk communication in the Okanogan River Airshed Emphasis Area

Theme

Sub-Theme

Local sources of smoke information are viewed to be most trustworthy.

Tribal Government (T)

Local Government

Informal Networks

Social Media

Trustworthiness is determined by evaluation of multiple factors.

Credibility

Quality of Information

Relationships

Political ideology has a strong influence on which sources people will trust.

Political Conservatism (NT)

Parallels with COVID-19 (NT)

Relationships as Bridges