Fig. 2
From: Unhealthy food and beverage marketing to children on digital platforms in Aotearoa, New Zealand
Examples of New Zealand unhealthy food and beverage brand websites. Top left: Kellogg’s Coco Pops featuring branded cartoon monkey and “the tasty breakfast treat that kids have loved for generations”; Nestlé NZ’s MILO with ‘Xtra protein’ “gives active kids the nourishing energy they need to get the best out of their day”, “Join the MILO Champ Squad” app, and professional athlete on package; Bottom left: Hell Pizza “little devils” “kids eat free” promotion; Bottom right: McDonald’s NZ featuring licensed movie tie-in dinosaur toys with ‘Happy Meal’