Table 2 Density and distribution of television advertisements in APVT and non-APVT
Weekday | Weekend | |||||
|---|---|---|---|---|---|---|
Standardisesd APVT | Standardised Non-APVT | APVT/Non-APVT ratio | Standardisesd APVT | Standardised Non-APVT | APVT/Non-APVT ratio | |
Total | 86.6 | 48.1 | 1.80 | 149.0 | 46.2 | 3.23 |
Alcohol | 82.6 | 45.4 | 1.82 | 141.8 | 42.4 | 3.34 |
Beer, low-malt beer, beer-taste beverage | 33.3 | 20.1 | 1.66 | 77.7 | 22.9 | 3.39 |
Whisky | 5.1 | 1.9 | 2.68 | 12.3 | 2.1 | 5.86 |
Local bev. (shochu, seishu) | 44.2 | 23.3 | 1.90 | 51.8 | 17.4 | 2.98 |
AFNAB | 4.0 | 2.7 | 1.48 | 7.2 | 3.9 | 1.85 |