Table 9 Defining the intervention delivery framework using APEASE criteria

Face to face

Not practicable

Conference presentations and workshops are suitable outlets for professional dissemination. In-person training is preferable.

Distance

Population-level

Broadcast media

TV.

Direct TV coverage, including advertising, is not affordable. However, press releases and project events promoted through professional groups and collaborating partners may lead to TV exposure.

Radio

Primary radio coverage through advertising is not affordable. However, press releases and project events promoted through professional groups and collaborating partners may lead to radio exposure.

Outdoor media

Billboard

Not affordable

Poster

Freely available digital posters online. Effectiveness relies on uptake by collaborators and stakeholders for printing and usage of posters and campaign materials

Print media

Newspaper

Advertising in newspapers is not affordable. However, journalists may carry stories related to press releases, and professionals may promote a physical activity intervention in health-related coverage

Leaflet

Patient-facing digital leaflets freely available online, so effectiveness relies on local usage of posters and campaign materials

Digital media

Internet

The internet offers the primary route for dissemination of an open-access resource available in healthcare professionals’ workplaces

Mobile phone app

Optimise internet resources for use on devices and mobile platforms

Social media

Social media can engage established professional networks through resource collaborations and influential drivers of social media content around physical activity and health. Over time a digital presence can be established

Individual

Phone

Phone helpline

Not practicable or affordable

Text message

Not practicable or equitable

Supporting training programmes may be accessed online, and resources made freely available