Table 3 Themes and sub-themes from interviews with treatment-seeking and non-treatment-seeking online gamblers

Theme 1. Changes in the accessibility, ease and speed of online gambling

 ∙ Increased speed and ease

 ∙ Increased accessibility

 ∙ Faster financial transactions

 ∙ Reported effects of increased ease, speed and access to online gambling

Theme 2. Changes in the advertising of online gambling

 ∙ Increased advertising

 ∙ Increased social media advertising and push marketing

 ∙ Reported effects of advertising on online gambling

Theme 3. Changes in inducements for online gambling

 ∙ Amount and types of inducements

 ∙ Reported effects of inducements on online betting

Theme 4. Changes in betting products

 ∙ New bet types used

 ∙ Reported effects of new bet types on online gambling

 ∙ Newer forms of online gambling

 ∙ Reported effects of newer forms on online gambling

Theme 5. Use of harm minimisation tools

 ∙ Player activity statements

 ∙ Deposit limits

 ∙ Self-exclusion

 ∙ Perceived adequacy of harm minimisation tools