Table 3 Net food advertising expenditures across all media in Canadaa in 2019 by food category and nutrient profile model classification
From: Food and beverage advertising expenditures in Canada in 2016 and 2019 across media
Expenditures (% of total expenditures) | Expenditures on “unhleathy” advertising (% of food category expendituresb) | Expenditures not classified using the NPM (% within the food category) | |
|---|---|---|---|
Bread products | 7,668,775 (1.2) | 7,229,573 (100) | 5.7 |
Dessert foods | 9,713,698 (1.5) | 9,624,892 (99.7) | 0.6 |
Candy and chocolate | 32,200,665 (5.1) | 32,200,665 (100) | 0.0 |
Breakfast food | 18,374,129 (2.9) | 17,063,753 (92.9) | 0.0 |
Cold cereal | 16,035,430 (2.6) | 16,027,466 (99.9) | 0.03 |
Hot cereal | 1,658,955 (0.3) | 356,543 (21.5) | 0.0 |
Waffle, pancakes and French toast | 679,744 (0.1) | 679,744 (100) | 0.0 |
Dairy and alternatives | 69,079,602 (11.0) | 28,449,989 (43.0) | 4.3 |
Cheese | 16,230,464 (2.6) | 13,145,893 (93.1) | 12.7 |
Dairy brands and associations | 2,469,389 (0.4) | 1,495,771 (92.3) | 34.4 |
Milk and non-dairy alternatives | 34,938,769 (5.6) | 1,059,772 (3.0) | 0.01 |
Yogurt | 15,440,980 (2.5) | 12,748,553 (82.6) | 0.01 |
Condiments | 7,507,915 (1.2) | 6,417,112 (87.4) | 2.2 |
Entrees | 19,403,777 (3.1) | 17,713,894 (> 99.9) | 8.7 |
Fruit and vegetables | 13,137,818 (2.1) | 5,236,837 (43.6) | 8.5 |
Beverages | 35,584,188 (5.7) | 28,927,287 (81.9) | 0.8 |
Energy drinks | 4,115,871 (0.7) | 4,023,660 (97.8) | 0.0 |
Juices, drinks and nectars | 7,148,696 (1.1) | 6,959,011 (98.1) | 0.8 |
Milk flavorings | 24,920 (< 0.01) | 24,920 (100) | 0.0 |
Soft drink manufacturers | 3,712,802 (0.6) | 3,505,015 (100) | 5.6 |
Soft drinks - diet | 6,165,195 (1.0) | 0 (0) | 0.0 |
Soft drinks - regular | 11,867,965 (1.9) | 11,865,942 (100) | 0.01 |
Sports drinks | 2,548,739 (0.4) | 2,548,739 (100) | 0.0 |
Snacks | 31,813,783 (5.1) | 31,005,098 (98.3) | 0.8 |
Compartment snacks | 137,823 (0.02) | 137,823 (100) | 0.0 |
Crackers | 3,813,912 (0.6) | 3,813,912 (100) | 0.0 |
Portable snacks | 5,772,808 (0.9) | 5,400,201 (94.4) | 0.9 |
Snack foods | 22,089,240 (3.5) | 21,653,162 (99.0) | 1.0 |
Water | 5,169,952 (0.8) | 548,161 (10.6) | 0.0 |
Restaurants | 349,913,069 (55.7) | 285,208,283 (95.3) | 14.5 |
Fast food restaurant | 286,358,806 (45.6) | 250,577,726 (94.7) | 7.6 |
Sit down restaurant | 63,554,263 (10.1) | 34,630,557 (100) | 45.5 |
Miscellaneous | 29,032,024 (4.6) | 23,274,497 (98.6) | 18.7 |
Total | 628,599,395 (100) | 492,900,041 (87.2) | 10.0 |