Population exposure to alcohol and junk food advertising during the 2018 FIFA world cup: implications for public health

Table 2 Match by match analysis of adverts for McDonald’s, Coca-Cola, Powerade, and Budweiser

Parameters	Saudi vs Russia	Egypt vs Uruguay	Belgium vs Panama	England vs Tunisia	Russia vs Egypt	Saudi vs Uruguay	Belgium vs Tunisia	England vs Panama	Saudi vs Egypt	Russia vs Uruguay	England vs Belgium	Tunisia vs Panama	France vs Croatia	Total
Number of McDonald’s brand appearances	58	50	59	54	40	36	47	40	40	41	33	53	51	602
Number of Coca Cola brand appearances	44	29	35	41	31	39	34	27	31	30	29	46	49	464
Number of Budweiser brand appearances	62	39	46	41	37	35	35	30	47	40	38	49	52	551
Number of Powerade brand appearances	11	12	12	19	15	12	13	14	16	15	16	17	17	189
Total number of brand appearances	175	130	152	155	123	122	129	111	134	126	116	165	169	1806
Duration of McDonald’s brand appearances	404	441	409	465	370	305	492	463	445	304	416	379	373	5266
Duration of Coca Cola brand appearance	367	335	364	367	298	290	299	371	316	270	323	286	389	4275
Duration of Budweiser brand appearances	428	389	401	461	345	414	407	403	483	319	416	390	369	5225
Duration of Powerade brand appearances	203	177	106	192	174	175	177	180	166	195	166	169	163	2243
Total duration of brand appearances	1402	1342	1280	1485	1187	1184	1375	1417	1410	1088	1321	1224	1294	17,009
% of playing time where brand appearance occurs	24.1%	23.0%	22.2%	25.5%	21.0%	20.5%	23.6%	24.2%	23.0%	18.7%	23.6%	20.5%	21.9%	22.5%

ISSN: 1471-2458