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Table 2 Match by match analysis of adverts for McDonald’s, Coca-Cola, Powerade, and Budweiser

From: Population exposure to alcohol and junk food advertising during the 2018 FIFA world cup: implications for public health

Parameters Saudi
vs
Russia
Egypt
vs
Uruguay
Belgium
vs
Panama
England
vs
Tunisia
Russia
vs
Egypt
Saudi
vs
Uruguay
Belgium
vs
Tunisia
England
vs
Panama
Saudi
vs
Egypt
Russia
vs
Uruguay
England
vs
Belgium
Tunisia
vs
Panama
France
vs
Croatia
Total
Number of McDonald’s brand appearances 58 50 59 54 40 36 47 40 40 41 33 53 51 602
Number of Coca Cola brand appearances 44 29 35 41 31 39 34 27 31 30 29 46 49 464
Number of Budweiser brand appearances 62 39 46 41 37 35 35 30 47 40 38 49 52 551
Number of Powerade
brand appearances
11 12 12 19 15 12 13 14 16 15 16 17 17 189
Total number of brand appearances 175 130 152 155 123 122 129 111 134 126 116 165 169 1806
Duration of McDonald’s brand appearances 404 441 409 465 370 305 492 463 445 304 416 379 373 5266
Duration of Coca Cola brand appearance 367 335 364 367 298 290 299 371 316 270 323 286 389 4275
Duration of Budweiser brand appearances 428 389 401 461 345 414 407 403 483 319 416 390 369 5225
Duration of Powerade brand appearances 203 177 106 192 174 175 177 180 166 195 166 169 163 2243
Total duration of brand appearances 1402 1342 1280 1485 1187 1184 1375 1417 1410 1088 1321 1224 1294 17,009
% of playing time where brand appearance occurs 24.1% 23.0% 22.2% 25.5% 21.0% 20.5% 23.6% 24.2% 23.0% 18.7% 23.6% 20.5% 21.9% 22.5%