Table 5 The Estimated Result of ZINB model
Predictor | B | S.E. | P | IRR [95% CI] | Sig. |
|---|---|---|---|---|---|
Source Feature | |||||
Followers(log) | 0.297 | 0.019 | 0 | 1.345 [1.295 1.398] | *** |
Governmental level | 2.055 | 0.121 | 0 | 7.809 [6.161 9.897] | *** |
Message Feature | |||||
 Structure | |||||
  Hyperlink | -1.272 | 0.077 | 0 | 0.280 [0.241 0.326] | *** |
   @ | 0.099 | 0.121 | 0.413 | 1.104 [0.871 1.399] | NS |
   # | 0.225 | 0.083 | 0.007 | 1.252 [1.0645 1.475] | ** |
   Picture | 0.476 | 0.078 | 0 | 1.610 [1.382 1.875] | *** |
   Video | 0.588 | 0.146 | 0 | 1.800 [1.352 2.397] | *** |
Style | |||||
 Q&A(?) | -0.153 | 0.108 | 0.155 | 0.858 [0.694 1.060] | NS |
 Emotional(!) | 0.419 | 0.088 | 0 | 1.521 [1.279 1.808] | *** |
Content | |||||
 Severity | 1.983 | 0.095 | 0 | 7.267 [6.029 8.759] | *** |
 Reassurance | 0.532 | 0.106 | 0 | 1.703 [1.383 2.096] | *** |
 Efficacy | 0.609 | 0.01 | 0 | 1.839 [1.513 2.235] | *** |
 Uncertainty | -16.193 | 1.962 | 0 | -16.194 [-20.038 -12.349] | *** |
 Action | 14.274 | 0.827 | 0 | 14.274 [12.654 15.894] | *** |
 Technology | 2.767 | 1.702 | 0.104 | 2.7668 [-0.5683 6.1018] | NS |