Table 8 Use of health belief model constructs in combination in images
Number of Health Belief Model Constructs Per Post | News Media n(%) | Politicians n(%) | Public Health and Government n(%) | Science Communicators n(%) | Brand Influencers and Celebrities n(%) | Average n(%) |
|---|---|---|---|---|---|---|
0 | 675 (64%) | 392 (83%) | 296 (67%) | 315 (53%) | 75 (86%) | 1753 (66%) |
1 | 318 (30%) | 64 (14%) | 120 (27%) | 208 (35%) | 10 (12%) | 720 (27%) |
2 | 49 (5%) | 16 (3%) | 22 (5%) | 57 (10%) | 2 (2%) | 146 (6%) |
3 | 7 (0.7%) | 1 (0.2%) | 1 (0.2%) | 13 (2%) | 0 (0%) | 22 (0.8%) |
4 | 0 (0%) | 0 (0%) | 0 (0%) | 0 (0%) | 0 (0%) | 0 (0%) |
5 | 1 (0.1%) | 0 (0%) | 0 (0%) | 0 (0%) | 0 (0%) | 1 (0.04%) |