Skip to main content

Table 8 Use of health belief model constructs in combination in images

From: A content analysis of Canadian influencer crisis messages on Instagram and the public’s response during COVID-19

Number of Health Belief Model Constructs Per Post News Media
n(%)
Politicians
n(%)
Public Health and Government
n(%)
Science Communicators
n(%)
Brand Influencers and Celebrities
n(%)
Average n(%)
0 675 (64%) 392 (83%) 296 (67%) 315 (53%) 75 (86%) 1753 (66%)
1 318 (30%) 64 (14%) 120 (27%) 208 (35%) 10 (12%) 720 (27%)
2 49 (5%) 16 (3%) 22 (5%) 57 (10%) 2 (2%) 146 (6%)
3 7 (0.7%) 1 (0.2%) 1 (0.2%) 13 (2%) 0 (0%) 22 (0.8%)
4 0 (0%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 0 (0%)
5 1 (0.1%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 1 (0.04%)