Table 5 Use of health belief model constructs across influencer categories in instagram post captions
Influencer Category | Severity n (%)1 | Susceptibility n (%)1 | Benefits n (%)1 | Barriers n (%)1 | Cues to Action/Efficacy n (%)1 | Total Constructs Used |
|---|---|---|---|---|---|---|
News Media | 179 (15%) | 208 (17%) | 301 (25%) | 414 (34%) | 103 (9%) | 1,205 |
Politicians | 20 (6%) | 42 (13%) | 71 (21%) | 113 (34%) | 88 (26%) | 334 |
Public Health and Government | 9 (2%) | 27 (6%) | 147 (30%) | 144 (30%) | 159 (33%) | 486 |
Science Communicators | 31 (6%) | 62 (13%) | 97 (20%) | 121 (25%) | 182 (4%) | 493 |
Brand Influencers and Celebrities | 1 (2%) | 2 (3%) | 20 (31%) | 26 (41%) | 15 (23%) | 64 |