Table 3 Engagement across influencer categories
Influencer Category | Total Followers | Average COVID Posts/Total (%) | Average Number of Comments | Average Number of Loves | Average Number of Replies | Average Post Engagement Rate (%) |
|---|---|---|---|---|---|---|
News Media | 1,606,400 | 32.04 | 15,743 | 423,220 | 34 | 0.64 |
Politicians | 4,581,800 | 29.10 | 46,719 | 1,779,969 | 14 | 2.94 |
Public Health and Government | 185,452 | 55.47 | 1,523 | 29,986 | 13 | 0.78 |
Science Communicators | 1,204,787 | 39 | 1,680 | 94,542 | 161 | 2.87 |
Brand Influencers and Celebrities | 52,584,000 | 4.11 | 12,633 | 5,680,071 | 19 | 5.04 |