Table 10 Use of threat and efficacy combined in instagram post images
Threat and Efficacy Constructs | News Media n (%)1 | Politicians n (%)1 | Public Health and Government n (%)1 | Science Communicators n (%)1 | Brand Influencers and Celebrities n (%)1 |
|---|---|---|---|---|---|
Severity and Cues to Action/Efficacy | 5 (0.5%) | 0 (0%) | 0 (0%) | 8 (1%) | 0 (0%) |
Susceptibility and Cues to Action/Efficacy | 3 (0.3%) | 4 (0.8%) | 5 (1%) | 14 (2%) | 0 (0%) |
Severity and Susceptibility and Cues to Action/Efficacy | 2 (0.2%) | 0 (0%) | 0 (0%) | 3 (0.5%) | 0 (0%) |