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Table 10 Use of threat and efficacy combined in instagram post images

From: A content analysis of Canadian influencer crisis messages on Instagram and the public’s response during COVID-19

Threat and Efficacy Constructs News Media
n (%)1
Politicians
n (%)1
Public Health and Government
n (%)1
Science Communicators
n (%)1
Brand Influencers and Celebrities
n (%)1
Severity and Cues to Action/Efficacy 5 (0.5%) 0 (0%) 0 (0%) 8 (1%) 0 (0%)
Susceptibility and Cues to Action/Efficacy 3 (0.3%) 4 (0.8%) 5 (1%) 14 (2%) 0 (0%)
Severity and Susceptibility and Cues to Action/Efficacy 2 (0.2%) 0 (0%) 0 (0%) 3 (0.5%) 0 (0%)
  1. 1 Percentage of post images using both constructs indicated
  2. X2 = 9.836 on 6 degrees of freedom, p = 0.13