Skip to main content

Table 2 Means of support ratings, perceived intrusiveness and perceived effectiveness of 8 types of nudging

From: Customer support for nudge strategies to promote fruit and vegetable intake in a university food service

Nudge types

 

Nudge order

Support Ratings

Perceived intrusiveness

Perceived effectiveness

  

Means

S.E

Means

S.E

Means

S.E

A3

provide social reference point

1

2.79a

0.05

2.21a

0.06

2.80a

0.05

C

reminders/commitment

2

3.00b

0.04

2.27a

0.05

2.65a

0.04

B1

change default

3

3.03b

0.03

2.32a

0.04

2.68a

0.03

A1

translate information

4

3.17b

0.05

1.74b

0.05

3.10b

0.04

A2

make information visible

5

3.42c

0.03

1.87b

0.04

3.09b

0.03

B2

change option-related effort

6

3.45c

0.03

1.73b

0.05

2.98b

0.04

B4

change option-related consequences

7

3.60d

0.04

1.46c

0.05

3.18b

0.05

B3

change range of options

8

3.67d

0.03

1.63b

0.05

3.40c

0.03

  1. All were measured with a 4-point scale (4 = approve very much; very intrusive, very effective). Means that bear different alphabet superscripts in the same column were significantly different at p < .05 after Bonferroni correction