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Table 4 Frequency of BCTs by post type

From: Physical distancing messages targeting youth on the social media accounts of Canadian public health entities and the use of behavioral change techniques

Specific Types of Behavioral Change Techniques

Post type

Explicit

n (%)

Implicit

n (%)

Goals and Planning

 Goal setting (behaviour)

0

5 (0.9)

 Action planning

0

107 (18.8)

Social support

 Social support (unspecified)

0

4 (0.7)

 Social support (emotional)

1 (6.3)

7 (1.4)

Shaping Knowledge

 Instruction on how to perform the behavior

4 (25.0)

124 (22.5)

Natural Consequences

 Information about health consequences

3 (18.8)

36 (6.5)

 Information about social and environmental consequences

0

12 (2.2)

Comparison of Behaviour

 Demonstration of the behaviour

2 (12.5)

100 (18.1)

Associations

 Prompts

0

2 (0.4)

Repetition and substitution

 Behavior substitution

2 (12.5)

21 (3.8)

Comparison of Outcomes

 Credible sources

0

10 (1.8)

Reward and Threat

 Future Punishment

0

5 (0.9)

Regulation

 Reduce negative emotions

0

3 (0.5)

Antecedents

 Restructuring the physical environment

0

8 (1.5)

 Restructuring the social environment

3 (18.8)

74 (13.4)

 Avoidance/reducing exposure to cues for the behavior

0

15 (2.6)

 Distraction

1 (6.3)

17 (3.1)

Identity

 Framing

0

1 (0.2)

Total Frequency of BCTs

16

551

Total Frequency of Unique Types of BCTs.

7

18