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Table 4 Frequency of BCTs by post type

From: Physical distancing messages targeting youth on the social media accounts of Canadian public health entities and the use of behavioral change techniques

Specific Types of Behavioral Change Techniques Post type
Explicit
n (%)
Implicit
n (%)
Goals and Planning
 Goal setting (behaviour) 0 5 (0.9)
 Action planning 0 107 (18.8)
Social support
 Social support (unspecified) 0 4 (0.7)
 Social support (emotional) 1 (6.3) 7 (1.4)
Shaping Knowledge
 Instruction on how to perform the behavior 4 (25.0) 124 (22.5)
Natural Consequences
 Information about health consequences 3 (18.8) 36 (6.5)
 Information about social and environmental consequences 0 12 (2.2)
Comparison of Behaviour
 Demonstration of the behaviour 2 (12.5) 100 (18.1)
Associations
 Prompts 0 2 (0.4)
Repetition and substitution
 Behavior substitution 2 (12.5) 21 (3.8)
Comparison of Outcomes
 Credible sources 0 10 (1.8)
Reward and Threat
 Future Punishment 0 5 (0.9)
Regulation
 Reduce negative emotions 0 3 (0.5)
Antecedents
 Restructuring the physical environment 0 8 (1.5)
 Restructuring the social environment 3 (18.8) 74 (13.4)
 Avoidance/reducing exposure to cues for the behavior 0 15 (2.6)
 Distraction 1 (6.3) 17 (3.1)
Identity
 Framing 0 1 (0.2)
Total Frequency of BCTs 16 551
Total Frequency of Unique Types of BCTs. 7 18