Table 2 Secular trends analysis for group of consumer products and Google Trends topic

 Bread

   tau = −0.54; ***

     −2.45; ***

 Dairy

   tau = 0.05; 0.64

     –

 Sweets

   tau = − 0.59; ***

     −2.20; ***

 Processed fish

   tau = − 0.49; ***

     −5.00; ***

 Ready-made meals

   tau = 0.84; ***

     13.74; ***

 Salty snacks

   tau = 0.81; ***

     6.67; ***

 Food fats

   tau = 0.34; **

     1.69; 0.045

 Meats

   tau = 0.61; ***

     3.82; ***

 Beer

   tau = −0.39; ***

     −1.02; 0.42

 Wine

   tau = 0.70; ***

     7.26; ***

 Alcohol 30%+

   tau = 0.76; ***

     5.83; ***

 Cigarettes

   tau = −0.07; 0.48

     –

 Diet

   tau = −0.58; ***

     −1.93; **

 Dietitian

   tau = 0.33; **

     1.45; 0.046

 Dietary supplements

   tau = 0.59; ***

     1.40; 0.013

 Weight loss

   tau = −0.81; ***

     −4.78; ***

 Gym

   tau = −0.48; ***

     −2.42; **

 Running

   tau = − 0.58; ***

     −1.34; 0.26