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Table 3 Association between participant characteristics and target population health areas

From: Patterns of use and perceived value of social media for population health among population health stakeholders: a cross-sectional web-based survey

  Promotion of healthy behaviors Community Engagement Preventive Care
OR [95% CI] p-value OR [95% CI] p-value OR [95% CI] p-value
Age
 below 40 Ref    Ref    Ref   
 40 and above 0.34 [0.19–0.60] <  0.001 1.24 [0.78–1.95] 0.36 0.51 [0.32–0.82] <  0.05
Sex
 Male Ref    Ref    Ref   
 Female 0.85 [0.48–1.51] 0.58 0.81 [0.46–1.40] 0.45 1.81 [1.01–3.24] <  0.05
Primary role
 Health and social care professionals Ref    Ref    Ref   
 Others (program managers, researchers, administrators) 1.15 [0.72–1.84] 0.57 1.74 [1.10–2.76] <  0.05 0.61 [0.38–0.97] <  0.05