Table 5 Change in brand equity subscales (Spring 2018 to Spring 2019) on anti-e-cigarette outcomes (Fall 2019)
Brand Equity Construct | Model 4: Anti-e-cigarette attitudes Coeff (95% CI) | Model 5: Intention to use e-cigarettes OR (95% CI) | Model 6: Current use of e-cigarettes OR (95% CI) |
|---|---|---|---|
Change in brand loyalty | 0.05*** (0.03, 0.07) | 0.90 (0.80, 1.02) | 0.96 (0.85, 1.09) |
Change in leadership/popularity | 0.04*** (0.02, 0.06) | 0.87* (0.76, 0.99) | 0.94 (0.83, 1.07) |
Change in brand personality | 0.03*** (0.01, 0.04) | 0.93 (0.85, 1.02) | 0.96 (0.87, 1.05) |
Change in brand awareness (tobacco) | 0.05*** (0.03, 0.07) | 0.87* (0.78, 0.98) | 0.94 (0.83, 1.06) |