Awareness and outcomes of the fruits and veggies (FNV) campaign to promote fruit and vegetable consumption among targeted audiences in California and Virginia: a cross-sectional study

Table 3 Fruit- and vegetable-related intentions and behavioral outcomes by awareness of the FNV Campaign, Fresno, California and Hampton Roads, Virginia, February – July 2017

Aware vs unaware odds of reporting:	Teens/Young Adults	Moms
Aware vs unaware odds of reporting:	Odds Ratio^a (95% CI)	Odds Ratio^b (95% CI)
Behavioral intentions:
Likely to buy FV over the next week	2.13 (1.30–3.50)**	1.08 (0.44–2.69)
Likely to eat FV over the next week	3.04 (1.32–7.0)**	3.17 (0.72–13.87)
New fruit and vegetable intake: Tried a new fruit or vegetable in the past 6 months	1.18 (0.83–1.69)	1.46 (1.02–2.09)*

Abbreviations: FNV Fruits & Veggies, FV Fruits and Vegetables, CI Confidence Interval
^aLogistic regression with location, race/ethnicity, sex, and age as covariates
^bLogistic regression with location, race/ethnicity, education, and age as covariates
* p < 0.05; **p < 0.01

ISSN: 1471-2458