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Table 1 Thematic data analysis process

From: Developing targeted client communication messages to pregnant women in Bangladesh: a qualitative study

Themes

Sub-themes

Codes

Perception of pregnancy complications

• Perceived susceptibility and severity

• Perceived susceptibility to anemia

• Perceived susceptibility to diabetes

• Perceived susceptibility to hypertension

• Perceived severity of anemia

• Perceived severity of diabetes

• Perceived severity of hypertension

• Care seeking

• Pregnancy complications

ANC practices

• Perceived benefits of ANC attendance

• First ANC attendance

• Follow-up ANC visits

• Benefit of ANC

• First ANC

• Follow-up ANC check-up

Perceived barriers for attending ANC

• Perceived barriers for attending ANC

• Barrier of ANC attendance

Self-care knowledge, practice and family cooperation during pregnancy

• Self-care and family support

• Decision-making for maternal care service utilization

• Self -care for pregnancy

• Family support

• Decision making for care seeking

Targeted client communication strategy

• Client communication strategy

• Contact person and time for communication

• Preferred communication channel

  1. ANC Antenatal care